{"title":"Christie Koontz","description":"\u003cp\u003e\u003cstrong\u003eChristie Koontz\u003c\/strong\u003e specialises in insightful guides that explore the dynamic world of marketing and social media. Her work offers practical strategies and contemporary approaches ideal for entrepreneurs and business professionals aiming to enhance their digital presence and engage audiences effectively.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, accessible advice rooted in current trends within the \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e sphere. Koontz’s books serve as valuable resources for anyone looking to master the art of marketing in today’s fast-paced, digital landscape.\u003c\/p\u003e","products":[{"product_id":"marketing-and-social-media-by-christie-koontz-9798765152874","title":"Marketing and Social Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing and Social Media: A Guide for Libraries, Archives, and Museums\u003c\/em\u003e is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves both as an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eBeginning with mission, goals, and objectives, readers will build a working knowledge of the essential components for planning a marketing campaign. Chapters cover how to conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, and introduce a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation.\u003c\/p\u003e\n\n\u003cp\u003eThe final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through the first days on the job of taking over an organisation’s social media marketing efforts. It outlines the steps to be taken in the initial days, weeks, and months that follow, including promotional and assessment activities.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives, and museums are embedded throughout the chapters. The new edition provides more extensive examples from all three types of institutions, as well as other relevant nonprofit and government organisations, featuring updated coverage of social media technologies, techniques, and practices.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47463543603436,"sku":"9798765152874","price":82.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798765152874-marketing-and-social-media.jpg?v=1775034552"}],"url":"https:\/\/bookhero.co.nz\/collections\/christie-koontz.oembed","provider":"Book Hero","version":"1.0","type":"link"}