{"title":"Christian Blanckaert","description":"\u003cp\u003eChristian Blanckaert is a distinguished name in the realms of business and entrepreneurship literature. His works are celebrated for providing unique insights into the luxury industry, shaped by decades of experience in top-tier executive roles. Blanckaert's depth of knowledge is only matched by his engaging narrative style, making complex concepts accessible to readers from all walks of life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Road to Luxury\u003c\/em\u003e, one of his notable works, takes readers on a journey through the evolution and intricacies of the luxury market. This book is essential for anyone interested in understanding the driving forces behind luxury brands and their global influence. Blanckaert expertly combines historical context with modern-day strategies, offering valuable lessons for aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to delve into the world of luxury business strategies or gain insights from a seasoned industry expert, Christian Blanckaert's works offer a wealth of knowledge and are a great addition to any business bookshelf.\u003c\/p\u003e","products":[{"product_id":"the-road-to-luxury-by-ashok-som-9781119741312","title":"The Road to Luxury","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe thoroughly revised Second Edition of \u003cem\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/em\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also benefit from the inclusion of:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China.\u003c\/li\u003e\n  \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry.\u003c\/li\u003e\n  \u003cli\u003eLVMH's sponsoring of Viva Technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students in MBA programmes or taking degrees or courses in Luxury Brand Management, \u003cem\u003eThe Road to Luxury\u003c\/em\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855222624492,"sku":"9781119741312","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ca4686717d204bb73bb035e09eb69f65.jpg?v=1759279501"}],"url":"https:\/\/bookhero.co.nz\/collections\/christian-blanckaert.oembed","provider":"Book Hero","version":"1.0","type":"link"}