{"title":"Chris Rojek","description":"\u003cp\u003eChris Rojek’s works delve into the cultural phenomena surrounding contemporary lifestyle figures, offering keen insights into the social construction of celebrity and expertise. Readers can expect thoughtful explorations that bridge sociology and cultural studies, illuminating how lifestyle gurus influence society and individual identity.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Rojek’s writing provides both academic rigour and accessible analysis, making complex ideas approachable for those intrigued by modern culture and social theory.\u003c\/p\u003e","products":[{"product_id":"lifestyle-gurus-by-stephanie-a-baker-9781509530182","title":"Lifestyle Gurus","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe rise of blogs and social media provides a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals.\u003c\/p\u003e\n\n\u003cp\u003ePitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eLifestyle Gurus\u003c\/em\u003e, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge.\u003c\/p\u003e\n\n\u003cp\u003eA timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47431424966892,"sku":"9781509530182","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781509530182.jpg?v=1774557760"}],"url":"https:\/\/bookhero.co.nz\/collections\/chris-rojek.oembed","provider":"Book Hero","version":"1.0","type":"link"}