{"title":"Chester Dawson","description":"\u003cp\u003eChester Dawson is a distinguished author in the realm of business and entrepreneurship. With a keen eye for detail and a flair for engaging storytelling, his works delve into the intricacies of global business dynamics.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout publications is \u003cem\u003eLexus\u003c\/em\u003e, a meticulously researched book that explores the journey of Toyota's luxury vehicle division. Through this insightful narrative, Dawson sheds light on the strategies and innovations that propelled Lexus to become a leading brand in the automotive world. His writing provides valuable lessons on brand building, market competition, and the pursuit of excellence.\u003c\/p\u003e\n\n\u003cp\u003eChester Dawson's books are an invaluable resource for aspiring entrepreneurs and business professionals seeking to deepen their understanding of market strategies and brand management. Explore his works to discover how businesses can thrive in the competitive landscape of today's global economy.\u003c\/p\u003e","products":[{"product_id":"lexus-by-chester-dawson-9780470828045","title":"Lexus","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eA behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition\u003c\/b\u003e\n\n\u003cp\u003eIn the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eLexus: The Relentless Pursuit\u003c\/i\u003e reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIncludes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue\u003c\/li\u003e\n    \u003cli\u003eCovers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar\u003c\/li\u003e\n    \u003cli\u003eOffers important business lessons for brand managers and executives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor car enthusiasts, business leaders, and anyone interested in branding and marketing, \u003ci\u003eLexus: The Relentless Pursuit\u003c\/i\u003e offers an amazing story of excellence and innovation in the automotive industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854639681772,"sku":"9780470828045","price":66.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f6669d1a268e15604c0569b7a3bf2cad.jpg?v=1759267020"}],"url":"https:\/\/bookhero.co.nz\/collections\/chester-dawson.oembed","provider":"Book Hero","version":"1.0","type":"link"}