{"title":"Cherian Koshy","description":"\u003cp\u003eExplore the captivating world of business and entrepreneurship through the insightful works of Cherian Koshy. Known for his innovative perspectives and keen understanding of cutting-edge strategies, Koshy brings a wealth of knowledge to readers eager to excel in the ever-evolving landscape of modern business.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works is \u003cem\u003eNeurogiving\u003c\/em\u003e, a must-read for anyone interested in the intersection of neuroscience and philanthropic strategy. This intriguing book delves into the science behind giving, unlocking the potential for both individuals and organisations to enhance their philanthropic impact.\u003c\/p\u003e\n\n\u003cp\u003eCherian Koshy's contributions to the realm of business literature extend beyond traditional concepts, offering fresh and actionable insights that appeal to entrepreneurs, business leaders, and change-makers alike. His books are not just about understanding business principles; they are invitations to revolutionise how we think about and engage in business.\u003c\/p\u003e\n\n\u003cp\u003eDive into Cherian Koshy's collection today to discover strategies that could transform your approach to business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"neurogiving-by-cherian-koshy-9781394370450","title":"Neurogiving","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA comprehensive discussion of the latest advances in fundraising strategy and donor decision-making.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eNeurogiving: The Science of Donor Decision-Making\u003c\/em\u003e, fundraising and behavioural science expert Cherian Koshy delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks \u003cem\u003ewhy\u003c\/em\u003e donors move from considering a donation to actually donating.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNeurogiving\u003c\/em\u003e integrates up-to-date insights from neuroscience, behavioural psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximise generosity and long-term commitment.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also find:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eIllustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts.\u003c\/li\u003e\n    \u003cli\u003eAccessible descriptions of the reasons people give and why they might give repeatedly.\u003c\/li\u003e\n    \u003cli\u003eThe potential role for artificial intelligence and machine learning in donor engagement and personalisation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, \u003cem\u003eNeurogiving\u003c\/em\u003e is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871421747436,"sku":"9781394370450","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12244143482684.jpg?v=1759879977"}],"url":"https:\/\/bookhero.co.nz\/collections\/cherian-koshy.oembed","provider":"Book Hero","version":"1.0","type":"link"}