{"title":"Charlene Li","description":"\u003cp\u003eExplore the thought-provoking works of \u003cem\u003eCharlene Li\u003c\/em\u003e, a renowned author and expert in the realm of business and entrepreneurship. Li is celebrated for her deep insights into the ever-evolving world of technology and its impact on organisational dynamics. With a talent for breaking down complex concepts into accessible strategies, she empowers both individuals and businesses to thrive in a digital age.\u003c\/p\u003e\n\n\u003cp\u003eOne of her notable works, \u003cstrong\u003eGroundswell, Expanded and Revised Edition\u003c\/strong\u003e, is a must-read for anyone looking to harness the power of social technologies. Co-authored with Josh Bernoff, this book dives into the nuances of leveraging the energised groundswell of social networks to generate significant business advantages. Through comprehensive analysis and case studies, Li elucidates how to engage with customers in meaningful ways to foster growth and innovation.\u003c\/p\u003e\n\n\u003cp\u003eCharlene Li's books are essential for entrepreneurs and business professionals who wish to stay ahead in a competitive landscape. Her insightful perspectives and pragmatic advice make her works a treasure trove for understanding and navigating the challenges of modern business environments.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the profound insights offered by Charlene Li and equip yourself with the knowledge to transform your business strategies and achieve sustainable success in today's fast-paced world.\u003c\/p\u003e","products":[{"product_id":"groundswell-expanded-and-revised-edition-by-josh-bernoff-9781422161982","title":"Groundswell, Expanded and Revised Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCorporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals. But how do you integrate these activities into your broader marketing efforts? It's an unstoppable \u003cem\u003egroundswell\u003c\/em\u003e that affects every industry—yet it's still utterly foreign to most companies running things now.\u003c\/p\u003e\n\n\u003cp\u003eWhen consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In \u003cem\u003eGroundswell\u003c\/em\u003e, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.\u003c\/p\u003e\n\n\u003cp\u003eIn this updated and expanded edition of \u003cem\u003eGroundswell\u003c\/em\u003e, featuring an all-new introduction and chapters on Twitter and social media integration, you'll learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEvaluate new social technologies as they emerge\u003c\/li\u003e\n    \u003cli\u003eDetermine how different groups of consumers are participating in social technology arenas\u003c\/li\u003e\n    \u003cli\u003eApply a four-step process for formulating your future strategy\u003c\/li\u003e\n    \u003cli\u003eBuild social technologies into your business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eGroundswell\u003c\/em\u003e is required reading for executives seeking to protect and strengthen their company's public image.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719929876716,"sku":"9781422161982","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9301563482694.jpg?v=1754580698"}],"url":"https:\/\/bookhero.co.nz\/collections\/charlene-li.oembed","provider":"Book Hero","version":"1.0","type":"link"}