{"title":"Catrin Cousins","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eCatrin Cousins\u003c\/em\u003e, an esteemed author renowned for her expertise in the realms of Fashion Marketing and Education. Her books are essential resources for anyone looking to delve deeper into the intricate world of fashion marketing, offering a comprehensive blend of theory and practical application.\u003c\/p\u003e\n\n\u003cp\u003eCatrin Cousins masterfully combines her extensive knowledge with an engaging writing style, making her books a valuable asset for students, educators, and professionals alike. Her work, including popular titles such as \"Fashion Marketing\", provides readers with a solid foundation in understanding market dynamics, consumer behaviour, and brand strategies within the fashion industry.\u003c\/p\u003e\n\n\u003cp\u003eIf you're eager to learn more about the fascinating intersection of fashion and marketing, or if you're seeking to enhance your educational toolkit with authoritative content, Catrin Cousins' books are the perfect choice. Browse her collection to enrich your knowledge and inspire your professional growth in the dynamic field of fashion marketing.\u003c\/p\u003e","products":[{"product_id":"fashion-marketing-by-catrin-cousins-9781398624764","title":"Fashion Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLearn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFashion Marketing\u003c\/em\u003e explores:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConsumer and customer motivations\u003c\/li\u003e\n  \u003cli\u003eE-commerce and social commerce\u003c\/li\u003e\n  \u003cli\u003eDigital and technological advancements\u003c\/li\u003e\n  \u003cli\u003eGlobal perspectives\u003c\/li\u003e\n  \u003cli\u003eSustainability and the product lifecycle\u003c\/li\u003e\n  \u003cli\u003eMarketing channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTaking a holistic view of the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing by engaging with practical insights, exercises, and various real-world examples throughout this book. Examples include various companies, such as Marks and Spencer's, Matalan, Chanel, Paynter, Puma, and GymShark.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, key concepts and learning outcomes, exercise questions, and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips, and a lecturers' manual.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306903060716,"sku":"9781398624764","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26701493482685.jpg?v=1771067163"}],"url":"https:\/\/bookhero.co.nz\/collections\/catrin-cousins.oembed","provider":"Book Hero","version":"1.0","type":"link"}