{"title":"Catalina Daniels","description":"\u003cp\u003eWelcome to the renowned world of Catalina Daniels, an inspiring voice in the Business \u0026amp; Entrepreneurship genre. Her work is celebrated for its insightful and practical approach to achieving success in the competitive startup landscape.\u003c\/p\u003e\n\n\u003cp\u003eAmong her remarkable contributions, the standout title \u003cem\u003eSmart Startups\u003c\/em\u003e serves as an essential guide for aspiring entrepreneurs. This book offers a perfect blend of contemporary strategies and tried-and-tested methods, designed to empower readers with the tools necessary to launch and sustain a successful business.\u003c\/p\u003e\n\n\u003cp\u003eThrough her compelling narrative style, Catalina Daniels breaks down complex concepts into digestible insights, making her books an invaluable resource for both budding and seasoned entrepreneurs. As you explore her collection, you'll find yourself equipped with actionable advice and innovative ideas to bring your entrepreneurial dreams to life.\u003c\/p\u003e\n\n\u003cp\u003eImmerse yourself in the transformative works of Catalina Daniels and discover how to navigate the ever-evolving world of business with confidence and savvy.\u003c\/p\u003e","products":[{"product_id":"smart-startups-by-catalina-daniels-9780063316317","title":"Smart Startups","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTwo startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eConventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.\u003c\/p\u003e\n\n\u003cp\u003eThe real story is a bit more unconventional—and much more interesting.\u003c\/p\u003e\n\n\u003cp\u003eWould-be entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realise that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.\u003c\/p\u003e\n\n\u003cp\u003eInspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them about what they discovered along the way and what they wish they had known beforehand. The authors bring these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee. No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystallises hunches, and articulates perceptions with a depth possessed by few people in the world.\u003c\/p\u003e\n\n\u003cp\u003eStarting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, and inspiration they can get. \u003cem\u003eSmart Startups\u003c\/em\u003e is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46722647785708,"sku":"9780063316317","price":78.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14367273482210.jpg?v=1754664348"}],"url":"https:\/\/bookhero.co.nz\/collections\/catalina-daniels.oembed","provider":"Book Hero","version":"1.0","type":"link"}