{"title":"Cat Lincoln","description":"\u003cp\u003eWelcome to our collection of works by Cat Lincoln, a notable author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, specialising in the dynamic world of digital marketing. Whether you're a seasoned business professional or an aspiring entrepreneur, Cat Lincoln's insights are designed to elevate your understanding of modern marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong her influential works, you'll find \u003cstrong\u003eInfluencer Marketing For Dummies\u003c\/strong\u003e. This book is an invaluable guide for anyone looking to harness the power of social media influencers to grow their brand. Cat Lincoln's expertise breaks down complex marketing concepts into clear, manageable steps, making it accessible for beginners and highly beneficial for experts looking to refine their strategies.\u003c\/p\u003e\n\n\u003cp\u003eExplore Cat Lincoln's collection to gain a competitive edge in today's fast-paced business environment. Her books are not only educational but also engaging, offering real-world applications to ensure you can implement her strategies effectively. Dive into her works and unlock the potential of influencer marketing and beyond.\u003c\/p\u003e","products":[{"product_id":"influencer-marketing-for-dummies-by-kristy-sammis-9781119114093","title":"Influencer Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe easy way to get 'in' with influencer marketing\u003c\/b\u003e\n\n\u003cp\u003eAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.\u003c\/p\u003e\n\n\u003cp\u003eInfluencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFind influencers: it's not just a numbers game or a 'who's who' of social media\u003c\/li\u003e\n    \u003cli\u003eEngage with influencers once you've found them\u003c\/li\u003e\n    \u003cli\u003eRecognize the best practices of influencer marketing and outreach\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e is the go-to guide you don't want to be without.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867481198828,"sku":"9781119114093","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4bfcf9f1ac000dcb92a9f90f57f92082.jpg?v=1759716463"}],"url":"https:\/\/bookhero.co.nz\/collections\/cat-lincoln.oembed","provider":"Book Hero","version":"1.0","type":"link"}