{"title":"Cassandra L. Yacovazzi","description":"\u003cp\u003e\u003cstrong\u003eCassandra L. Yacovazzi\u003c\/strong\u003e offers readers a compelling exploration of historical narratives with a particular focus on the social and cultural nuances within military contexts. Her works blend meticulous research with engaging storytelling, bringing to life the complexities of past eras through vivid characters and insightful perspectives.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in profound examinations of history, especially where personal experiences intersect with broader military events, will find her books thought-provoking and richly detailed. Her writing invites reflection on the human dimensions of history beyond mere dates and battles, illuminating the stories that define our past.\u003c\/p\u003e","products":[{"product_id":"mary-kay-by-cassandra-l-yacovazzi-9780231216227","title":"Mary Kay","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen Mary Kay Ash founded her company, Beauty by Mary Kay, in 1963, women had limited options in a male-dominated business world. By the 1970s, the cosmetics and skincare company had a salesforce of tens of thousands and became the first woman-founded firm listed on the New York Stock Exchange. Mary Kay and the pink Cadillac turned into cultural icons, and the company remains a billion-dollar global business.\u003c\/p\u003e\n\n\u003cp\u003eOften dismissed as a lipstick-selling side hustle or labelled a predatory multilevel marketing scheme, Mary Kay drove a major and surprising shift in women’s economic opportunities outside the office.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMary Kay\u003c\/em\u003e tells the story of Mary Kay Ash and the cosmetics firm that bears her name, from its founding and growth to the distinctive gendered corporate culture she cultivated. Ash combined direct sales and multilevel marketing strategies with workplace flexibility, a rhetoric of “be your own boss,” and a sense of community and recognition for American women as they entered the workplace.\u003c\/p\u003e\n\n\u003cp\u003eShe monetized women’s social networks and fostered a lifestyle brand built on values of faith, family, and free enterprise. Cassandra L. Yacovazzi explores how women in Mary Kay have navigated opportunity, structural constraints, and shifting gender norms, showing how they are sometimes empowered and sometimes exploited.\u003c\/p\u003e\n\n\u003cp\u003eShe also considers Mary Kay Ash’s complex personal life and carefully constructed public image, simultaneously a maternal icon and a driven executive. In this nuanced view of \u003cem\u003eMary Kay\u003c\/em\u003e that elevates the voices of the women who participated, we find new insights into the history of the beauty industry, female entrepreneurship, and women’s work in the United States.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038357827820,"sku":"9780231216227","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231216227-mary-kay.jpg?v=1785392314"}],"url":"https:\/\/bookhero.co.nz\/collections\/cassandra-l-yacovazzi.oembed","provider":"Book Hero","version":"1.0","type":"link"}