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Broken into three distinct stages, this one-year strategy takes readers from conception to a thriving business:\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Grind (Months 0-4):\u003c\/b\u003e This initial phase helps identify a winning product idea, target a customer base that's ready to buy, secure necessary funding, and achieve your first sale within the first four months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Growth (Months 5-8):\u003c\/b\u003e With the business up and running, this stage unveils effective advertising strategies to maintain at least 25 sales per day, thereby affirming the business's profitability.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Gold (Months 9-12):\u003c\/b\u003e The final phase focuses on broadening the product range to ensure an average of at least 100 sales per day, bringing you ever closer to the million-dollar milestone.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, Moran draws upon his extensive experience mentoring entrepreneurs at Capitalism.com. He has helped over 100 entrepreneurs break the seven-figure barrier, many of whom have subsequently sold their businesses for substantial sums.\u003c\/p\u003e\n\n\u003cp\u003eEmbrace the exhilarating and often chaotic journey of becoming a full-time entrepreneur with \u003ci\u003e12 Months to $1 Million\u003c\/i\u003e. This book prepares you for the challenges and rewards that await. If you have the resolve to see it through, you'll emerge as the owner of a million-dollar business, capable of steering your destiny and calling your own shots for life.\u003c\/p\u003e\n\n\u003cp\u003eReady to transform your entrepreneurial dreams into reality? This is your roadmap to a seven-figure business. 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This significant work seeks to develop our emotional literacy, enabling us to build deeper and more meaningful connections with ourselves and others.\u003c\/p\u003e\n\n\u003cp\u003eBy examining these emotions, Brown provides not only a vocabulary for articulating our innermost feelings but also a framework for understanding them. This framework lays the groundwork for fostering more genuine and compassionate relationships, both with ourselves and with those in our communities.\u003c\/p\u003e\n\n\u003cp\u003eDr Brown's meticulous research is interlaced with her hallmark storytelling prowess, featuring poignant anecdotes and personal reflections that make complex psychological concepts accessible and compelling. Over the past two decades, her work has been pivotal in changing the way we approach vulnerability, courage, and resilience. Her latest offering does not merely present a list of feelings but delves deeply into how they intersect, influence, and define our lives.\u003c\/p\u003e\n\n\u003cp\u003eIn the pages of \u003cem\u003eAtlas of the Heart\u003c\/em\u003e, readers embark on a transformative journey. Brown elegantly maps out actionable skills and practices, guiding us toward a life filled with more profound connection and understanding. She argues that naming an experience with precision doesn't amplify its power over us; instead, it equips us with the clarity needed to find meaning and make informed choices.\u003c\/p\u003e\n\n\u003cp\u003eA key sentiment from the author encapsulates the essence of this book: \"If we want to find the way back to ourselves and each other, we need language and the grounded confidence to both tell our stories, and to be stewards of the stories that we hear. This is the framework for meaningful connection.”\u003c\/p\u003e\n\n\u003cp\u003eDr Brené Brown's extensive body of work has consistently fostered a deeper dialogue about what it means to live courageously. Through her latest book, she offers an \"atlas\" that can help guide us through our emotional landscapes. Brown believes that armed with this map, an adventurous spirit, and a willingness to explore, we can navigate our lives without the fear of losing ourselves.\u003c\/p\u003e\n\n\u003cp\u003eThis book is for anyone seeking to better understand the human experience, anyone who wishes to enhance their emotional fluency and anyone looking for tools to cultivate stronger and more empathetic relationships. \u003cem\u003eAtlas of the Heart\u003c\/em\u003e is an essential read, a heartfelt invitation to traverse the vast emotional terrain that defines our shared humanity.\u003c\/p\u003e\n\n\u003cp\u003eThe Sunday Times and New York Times bestseller stands as a beacon of hope and guidance, urging readers to delve into their emotions and emerge with a greater sense of connection and purpose.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657808765164,"sku":"9781785043772","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785043772.jpg?v=1726824187"},{"product_id":"blink","title":"Blink","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe phenomenal bestseller by Malcolm Gladwell, \u003ci\u003eBlink\u003c\/i\u003e, delves into the revolutionary power of honing and trusting your gut instinct. This thought-provoking book explores the uncanny accuracy and value of snap judgements, showing how these split-second decisions can often be more effective than those made with prolonged deliberation. \u003c\/p\u003e\n\n\u003cp\u003eAn art expert instantly recognises a ten-million-dollar sculpture as a forgery. A marriage counsellor can predict within minutes whether a couple will stay together. A firefighter unexpectedly knows when he must urgently evacuate a blazing building. A speed dater effortlessly connects with the right person. These scenarios exemplify the incredible moments when we 'know' something without being entirely aware of the reasons behind it.\u003c\/p\u003e\n\n\u003cp\u003eMalcolm Gladwell meticulously unpacks the science and psychology behind this intuition in \u003ci\u003eBlink\u003c\/i\u003e, introducing readers to the sophisticated mechanisms of our subconscious mind. He presents an array of intriguing case studies, revealing how snap judgements can be remarkably precise and accurate. From the art world to high-pressure emergency situations, Gladwell illustrates that our ability to make quick decisions is deeply rooted in our brain's remarkable capacity to process information instantaneously.\u003c\/p\u003e\n\n\u003cp\u003eThrough engaging storytelling and thoughtful analysis, Gladwell challenges the traditional notion that methodical and cautious decision-making is superior. He highlights the power of thin-slicing – our capacity to gauge what is really important from a very narrow period of experience. He emphasises that by harnessing the power of our instincts, we can achieve better outcomes and enhance our decision-making processes.\u003c\/p\u003e\n\n\u003cp\u003eBy the end of \u003ci\u003eBlink\u003c\/i\u003e, readers will have a transformative understanding of the human mind’s ability to adapt and respond to the complexities of the world. This book will make you reconsider how you think about thinking, and encourage you to trust your instincts more readily. Whether you are facing a critical decision or simply interested in the workings of the human mind, \u003ci\u003eBlink\u003c\/i\u003e offers a compelling insight into the hidden theatre of our daily judgements.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657835831532,"sku":"9780141014593","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141014593.jpg?v=1724845349"},{"product_id":"creativity-inc","title":"Creativity, Inc.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCreativity, Inc.\u003c\/em\u003e by Ed Catmull is an exceptional exploration of the creative process behind one of the world's most successful animation studios, Pixar. Seamlessly blending autobiography, business insights, and a detailed history of Pixar, this book offers readers an intimate view from one of the industry's most influential figures. Fully updated to include recent developments, \u003cem\u003eCreativity, Inc.\u003c\/em\u003e provides a deeper understanding of the principles and philosophies that have driven Pixar's groundbreaking success.\u003c\/p\u003e\n\n\u003cp\u003eThe book begins by delving into Ed Catmull's early aspiration to create the first computer-animated film, a dream nurtured during his time as a Ph.D. student. His journey from academic to industry leader saw him partner with George Lucas and eventually co-found Pixar alongside Steve Jobs and John Lasseter. Pixar’s innovation truly began to shine with the release of Toy Story in 1995, a film that not only changed the landscape of animation but also set new standards for storytelling and creative collaboration.\u003c\/p\u003e\n\n\u003cp\u003eOver the years, Pixar has captivated audiences with beloved films such as \u003cem\u003eFinding Nemo\u003c\/em\u003e, \u003cem\u003eThe Incredibles\u003c\/em\u003e, \u003cem\u003eUp\u003c\/em\u003e, and \u003cem\u003eWALL-E\u003c\/em\u003e, accumulating thirty Academy Awards and numerous box-office records. The common thread through all of these successes is the unique culture at Pixar—a culture fiercely protective of creativity, originality, and storytelling excellence.\u003c\/p\u003e\n\n\u003cp\u003eCatmull details the management philosophies that underpin this culture, sharing profound insights such as: \u003cem\u003e\"It's not the manager's job to prevent risks; it's the manager's job to make it safe for others to take them.\"\u003c\/em\u003e He argues that the cost of preventing mistakes often outweighs the cost of correcting them and emphasises the necessity of transparent communication across all levels of an organisation. At Pixar, everyone is encouraged to share ideas without hierarchical constraints, fostering an environment in which creativity can flourish.\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition of \u003cem\u003eCreativity, Inc.\u003c\/em\u003e features a new introduction, two new chapters, and additional reflections. These additions not only bring the story of Pixar up to date but also delve further into how the studio continues to evolve while maintaining its foundational principles of honesty, communication, and originality. Catmull's exploration of these themes offers practical lessons for anyone leading a team or striving to cultivate a creative environment.\u003c\/p\u003e\n\n\u003cp\u003eThe book has received rave reviews, with readers describing it as \"incredibly inspirational\" and \"one of the best books I’ve read in a long time.\" Many have praised it for its deep insights into both the creative and business worlds, making it a valuable read for managers and leaders across industries.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreativity, Inc.\u003c\/em\u003e isn't just a book about animation or business; it's an inspiring testament to the power of maintaining a creative vision and the relentless pursuit of excellence. Whether you're a fan of Pixar, a business leader, or a creative professional, this book is an essential addition to your reading list.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657887310060,"sku":"9780593070109","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780593070109.jpg?v=1724845775"},{"product_id":"dare-to-lead","title":"Dare to Lead","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDare to Lead\u003c\/em\u003e by Dr. Brené Brown is an inspiring and transformative guidebook on what it truly means to embrace courage and step into leadership. Dr. Brené Brown, a research professor and TED talk phenomenon, delves deep into the dynamics of leadership, presenting a compelling narrative that is both practical and profound. Brown's latest work brings forth a treasure trove of insights gathered from new research conducted with leaders, change-makers, and culture shifters.\u003c\/p\u003e\n\n\u003cp\u003eBased on her previous bestsellers, where she taught us the importance of daring greatly, rising strong, and braving the wilderness, Brown now shows us how to put these concepts into action. \u003cem\u003eDare to Lead\u003c\/em\u003e doesn’t simply theorise about leadership; it offers actionable strategies and real-world examples drawn from her extensive research. The book underscores that true leadership is not about titles, status, or holding power over others. Rather, it is about recognising potential in people and ideas and striving to develop that potential.\u003c\/p\u003e\n\n\u003cp\u003eBrown articulates that daring leaders are those who are ready to choose courage over comfort, make a difference, and lead with authenticity. It's about staying curious, asking the right questions, and viewing power as a tool to be shared rather than hoarded. The book champions the notion that power becomes infinite when aligned with accountability and authority while fostering a culture of empathy and connection.\u003c\/p\u003e\n\n\u003cp\u003eThe current cultural climate, characterised by scarcity, fear, and uncertainty, makes courageous leadership more critical than ever. Brown highlights that building courage skills is essential and uniquely human. Ironically, while society is rapidly advancing technologically, there’s a lack of investment in nurturing the emotional and intellectual capacities of leaders — qualities like empathy, connection, and the courage to lead are more important than ever.\u003c\/p\u003e\n\n\u003cp\u003eDr. Brené Brown's extensive research over the past two decades has focused on the emotions that bring meaning to our lives. In particular, her work over the past seven years has revealed that leaders across various sectors — from small start-ups and family businesses to non-profits, civic organisations, and Fortune 50 companies — are grappling with two critical questions: How do you cultivate braver, more daring leaders? And how do you embed the value of courage in your organisation's culture?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDare to Lead\u003c\/em\u003e addresses these questions by providing scientifically backed guidance and examples from Brown’s courage-building programme. Brown emphasises that courage is not an innate quality; it can be taught, developed, and measured. She identifies courage as a collection of four skill sets supported by twenty-eight behaviours, all of which necessitate a commitment to bold work, tough conversations, and wholehearted participation in our lives and work.\u003c\/p\u003e\n\n\u003cp\u003eBrown poignantly writes, \"One of the most important findings of my career is that courage can be taught, developed, and measured. All it requires is a commitment to doing bold work, having tough conversations, and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.\" \u003cem\u003eDare to Lead\u003c\/em\u003e is a must-read for anyone aspiring to be a more authentic, empathetic, and courageous leader.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657890160876,"sku":"9781785042140","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785042140.jpg?v=1724845816"},{"product_id":"effortless","title":"Effortless","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eEffortless\u003c\/i\u003e by Greg McKeown is a transformative guide that seeks to redefine how we approach life's most important tasks. In a fast-paced world where burnout has become all too common, this New York Times bestseller and Times (UK) Best Book of the Year offers a powerful alternative to the relentless hustle. McKeown argues that not everything has to be difficult to be meaningful. Instead, he provides actionable strategies to make crucial tasks feel effortless, thus allowing you to achieve more with less stress and greater satisfaction.\u003c\/p\u003e\n\n\u003cp\u003eThe complexity of modern life often leads us to believe that valuable tasks must inherently be hard and demanding. McKeown challenges this false dichotomy with a simple yet profound principle: essential activities can be made easier. Drawing from his own extensive research and experiences, he presents a compelling case for why the effortless path is not only possible but also highly effective.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eEffortless\u003c\/i\u003e, McKeown lays out a series of practical tools and techniques designed to help you transform laborious tasks into enjoyable rituals, prevent frustration by addressing problems before they escalate, and maintain a sustainable pace instead of constantly pushing yourself to the brink. Through detailed examples and relatable anecdotes, he demonstrates how making one-time choices can eliminate numerous future decisions, and how simplifying relationships can make them more manageable and fulfilling.\u003c\/p\u003e\n\n\u003cp\u003eImagine turning the mundane into moments of joy, setting up systems that streamline your decision-making, and fostering connections that energize rather than drain you. 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Becoming an Essentialist involves challenging the ingrained assumptions of 'We can have it all' and 'I have to do everything,' and replacing them with the pursuit of 'the right thing, in the right way, at the right time.'\u003c\/p\u003e\n\n\u003cp\u003eBy following the Essentialist way, you will learn to apply more selective criteria for what is essential, making it possible to focus your time, energy, and effort on the goals and activities that truly matter. This approach not only helps to declutter your life but also empowers you to make the highest possible contribution to your career and personal goals.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eEssentialism\u003c\/em\u003e, McKeown draws on his experience working with industry leaders at companies such as Apple, Google, and Facebook, providing you with practical lessons on how to implement Essentialism in your life. 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Dive into \u003ci\u003eGetting Things Done\u003c\/i\u003e and discover how you can streamline your workflow and achieve stress-free performance in every aspect of your life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657926500588,"sku":"9780143573197","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780143573197.jpg?v=1724846457"},{"product_id":"high-output-management","title":"High Output Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eHigh Output Management\u003c\/i\u003e by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. 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The insights offered in \u003ci\u003eHooked\u003c\/i\u003e come from years of comprehensive research, consultancy, and practical experiences, making it a treasure trove of information for product designers, marketers, and entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing engaging examples from some of the most successful and habitual products of our time, such as the iPhone, Twitter, Pinterest, and the Bible App, Eyal illustrates how these products have managed to gain a permanent place in our daily lives. \u003ci\u003eHooked\u003c\/i\u003e is not just a book but a guide that demystifies the art of creating user habits that stick. Eyal shares useful case studies and practical advice that can be applied by anyone looking to understand user behaviour and enhance product design.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a must-read for product developers who wish to build products that people love, use regularly, and can't live without. 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Langone asserts that free enterprise is crucial for enabling individuals to achieve their fullest potential, regardless of their starting point.\u003c\/p\u003e\n\n\u003cp\u003eIn Langone’s own words, \"This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately - I'm the American Dream.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eI Love Capitalism\u003c\/i\u003e is an inspiring narrative that underscores the power of hard work and the limitless possibilities available within a free-market system. It is a must-read for anyone aspiring to understand the essence of the American Dream and the core values that define entrepreneurial success. 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The book narrates how Semler, the company's CEO, transformed Semco from a traditional hierarchical corporation into a dynamic and flexible workplace where employees have unparalleled autonomy and responsibility. The plot of this non-fiction masterpiece unfolds through real-life examples and practices that Semler implemented, showcasing the powerful impact of trust, democracy, and employee empowerment in a business environment.\u003c\/p\u003e\n\n\u003cp\u003eImagine a workplace where:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWorkers make the decisions previously made by their bosses:\u003c\/strong\u003e At Semco, decision-making is decentralised, allowing employees at all levels to have a voice in the company's operations. 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Hastings reveals the secret blueprint that has revolutionised both the entertainment and tech industries, sharing his leadership philosophy that challenges conventional corporate wisdom.\u003c\/p\u003e\n\n\u003cp\u003eThe narrative delves deeply into how Netflix’s unique practices have fostered an environment where creativity, productivity, and innovation thrive. From offering employees unlimited holidays to abolishing traditional approval processes, Hastings illustrates how these principles have empowered Netflix to stay ahead in a rapidly changing world.\u003c\/p\u003e\n\n\u003cp\u003eIntegral to this is the emphasis on trusting teams and maintaining radical honesty. Hastings explains how empowering employees to make decisions and encouraging them to take risks without the fear of repercussions can lead to extraordinary results. This approach is further elaborated through detailed examples and real-life scenarios, demonstrating how Netflix’s culture is practically implemented on a daily basis.\u003c\/p\u003e\n\n\u003cp\u003eThis book is not just an insight into Netflix’s way of operating but a broader exploration of how such unconventional strategies can be applied to any organisation. From large corporations to start-ups, \u003cem\u003eNo Rules Rules\u003c\/em\u003e offers valuable lessons for anyone interested in fostering a culture that prioritises adaptability and innovation.\u003c\/p\u003e\n\n\u003cp\u003eShortlisted for the 2020 Financial Times \u0026amp; McKinsey Business Book of the Year, \u003cem\u003eNo Rules Rules\u003c\/em\u003e is an essential read for aspirational leaders and curious minds eager to learn from one of the most influential companies of our time. 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It is not filled with abstract theories but grounded in real-world application, making it accessible and immediately useful for businesses of all sizes and industries.\u003c\/p\u003e\n\n\u003cp\u003eFurthermore, for those who wish to see the principles of \u003cem\u003eTraction\u003c\/em\u003e in action, Wickman offers an illustrative, real-world companion book, \u003cem\u003eGet A Grip\u003c\/em\u003e, which provides detailed case studies and examples of how other companies have successfully implemented EOS.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a start-up or an established business, \u003cem\u003eTraction\u003c\/em\u003e provides the tools you need to overcome obstacles and achieve sustainable growth. 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Known for his thought-provoking best-seller, \u003cem\u003eThe 4-Hour Workweek\u003c\/em\u003e, Tim Ferriss presents a collection of life lessons, strategies, and routines sourced directly from over 130 of the world's top performers. This guidebook brings together advice from a diverse array of luminaries, including iconic entrepreneurs, elite athletes, world-renowned artists, and billionaire investors. Each profile is designed to inspire and equip you with the tools needed to overcome obstacles and achieve extraordinary results.\u003c\/p\u003e\n\n\u003cp\u003eWhat started as a personal quest for Tim Ferriss during a tumultuous time in his life—a period marked by the loss of several close friends—evolved into this enlightening book. Ferriss found himself grappling with deeply introspective questions about his life's purpose and priorities. Questions such as: Were his goals genuinely his own? Had he missed out on life by either underplanning or overplanning? 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The wisdom shared in this book comes from mentors who have themselves navigated similar paths and documented their learnings to benefit others.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTribe of Mentors\u003c\/em\u003e is not just a collection of anecdotes but a tactical, hands-on reference book that delves into the daily routines and habits of its contributors:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAmong the invaluable lessons you'll find:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMore than 50 unique morning routines tailored for all types—from early risers to those who struggle with mornings.\u003c\/li\u003e\n  \u003cli\u003eInsights from TED curator Chris Anderson on why letting go can be the most effective way to get things done.\u003c\/li\u003e\n  \u003cli\u003eRecommendations for the best purchases under $100, ensuring you'll always find the perfect gift.\u003c\/li\u003e\n  \u003cli\u003eStrategies to overcome failure and bounce back more robustly.\u003c\/li\u003e\n  \u003cli\u003eWhy Brandon Stanton, the creator of Humans of New York, believes the best art is always the riskiest.\u003c\/li\u003e\n  \u003cli\u003eMindfulness and meditation techniques that cater to both novices and seasoned practitioners.\u003c\/li\u003e\n  \u003cli\u003eTennis champion Maria Sharapova’s perspective on how losing makes you think in ways victories cannot.\u003c\/li\u003e\n  \u003cli\u003ePractical advice on achieving a true work-life balance, debunking the myth that it's unattainable.\u003c\/li\u003e\n  \u003cli\u003eHow Facebook co-founder Dustin Moskovitz reduces suffering by changing how he engages with difficult situations.\u003c\/li\u003e\n  \u003cli\u003eMethods to survive and thrive amidst the overwhelming deluge of information everyone faces daily.\u003c\/li\u003e\n  \u003cli\u003eGuidance on gaining clarity on your purpose and reassessing your priorities in life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis meticulously curated book is a playbook of playbooks, filled with wisdom from individuals Ferriss grew up idolising. 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Each short, daily entry delves into one of the nine critical areas where successful leaders and their businesses excel:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCharacter: What kind of person succeeds in business\u003c\/li\u003e\n  \u003cli\u003eLeadership: How to unite a team around a mission\u003c\/li\u003e\n  \u003cli\u003ePersonal Productivity: How to get more done in less time\u003c\/li\u003e\n  \u003cli\u003eMessaging: Why customers aren't paying more attention\u003c\/li\u003e\n  \u003cli\u003eMarketing: How to build a sales funnel\u003c\/li\u003e\n  \u003cli\u003eBusiness Strategy: How a business really works\u003c\/li\u003e\n  \u003cli\u003eExecution: How to get things done efficiently\u003c\/li\u003e\n  \u003cli\u003eSales: How to close more sales\u003c\/li\u003e\n  \u003cli\u003eManagement: What makes a good manager\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Made Simple\u003c\/em\u003e is a must-have guide for anyone who feels overwhelmed by the complexities of the modern business climate, regardless of their educational background. 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This engaging narrative centres on the journey of Peggy Sinclair, a manager tasked with turning around the performance of her division. With the guidance of her wise and spirited mentor, Andy Longclaw, Peggy learns and applies the principles of Gung Ho!, a motivational technique that revitalises both her workforce and the company.\u003c\/p\u003e\n\n\u003cp\u003eThe book outlines a practical and effective strategy based on three core principles. Firstly, the 'Spirit of the Squirrel' emphasises that the work being done must be seen as worthwhile and important. When employees understand the value and impact of their efforts, their engagement and dedication naturally increase. Secondly, the 'Way of the Beaver' focuses on putting workers in control of achieving their goals, fostering a sense of autonomy and trust. 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