{"title":"Bruce Wrenn","description":"\u003cp\u003e\u003cstrong\u003eBruce Wrenn\u003c\/strong\u003e offers insightful explorations into the world of business and marketing. His works provide clear, practical guidance on essential topics such as marketing research, helping readers develop a solid foundation in understanding market dynamics and consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Wrenn’s books combine academic rigour with accessible language, making complex concepts approachable. Expect thorough yet engaging material that supports the development of effective business strategies and informed decision-making.\u003c\/p\u003e","products":[{"product_id":"the-essentials-of-marketing-research-by-bruce-wrenn-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behaviour is key to a successful marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSecondary research and data mining\u003c\/li\u003e\n  \u003cli\u003eInternet marketing research\u003c\/li\u003e\n  \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e\n  \u003cli\u003eStatistical analysis\u003c\/li\u003e\n  \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607939465452,"sku":"9780415899284","price":196.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415899284-the-essentials-of-marketing-research.jpg?v=1778180577"}],"url":"https:\/\/bookhero.co.nz\/collections\/bruce-wrenn.oembed","provider":"Book Hero","version":"1.0","type":"link"}