{"title":"Bruce Schoenfeld","description":"\u003cp\u003eBruce Schoenfeld offers insightful explorations into the world of sports, blending compelling storytelling with deep analysis. His works, such as \u003cem\u003eGame of Edges\u003c\/em\u003e, delve into the strategies and personalities that define competitive athletics.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thought-provoking narratives that go beyond the game, capturing the nuances of sporting culture and the drive of its most fascinating figures. Schoenfeld’s writing appeals to both devoted sports fans and those intrigued by the human stories behind the headlines.\u003c\/p\u003e","products":[{"product_id":"game-of-edges-by-bruce-schoenfeld-9780393531688","title":"Game of Edges","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn the last two decades, innovation, data analysis, and technology have driven a tectonic shift in the sports business. \u003cem\u003eGame of Edges\u003c\/em\u003e is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around.\u003c\/p\u003e\n\n\u003cp\u003eIn today's game, everyone from the owners to the marketing staff are using information—data—to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offense? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans.\u003c\/p\u003e\n\n\u003cp\u003eThese small, incremental steps move a sports franchise from merely ordinary to the \u003cem\u003eleading edge\u003c\/em\u003e. Franchises today are more than just sports; they integrate a whole suite of other businesses—television and digital content, gambling and real estate, fashion and apparel, entertainment, catering and concessions, and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on extensive interviews with franchise owners, general managers, executives, and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams—and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal.\u003c\/p\u003e\n\n\u003cp\u003eEssential reading for anyone interested in sports, business, or technology, \u003cem\u003eGame of Edges\u003c\/em\u003e explores a world where winning the game is only the beginning.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47383815684332,"sku":"9780393531688","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2397763482328.jpg?v=1773382205"},{"product_id":"game-of-edges-by-bruce-schoenfeld-9781324076063","title":"Game of Edges","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn the last two decades, innovation, data analysis, and technology have driven a tectonic shift in the sports business. \u003cem\u003eGame of Edges\u003c\/em\u003e is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around.\u003c\/p\u003e\n\n\u003cp\u003eIn today's game, everyone from the owners to the marketing staff are using information—data—to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offence? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard, or combing through a decade of ticket-buying data to target persuadable fans.\u003c\/p\u003e\n\n\u003cp\u003eThese small, incremental steps move a sports franchise from merely ordinary to the \u003cem\u003eleading edge\u003c\/em\u003e. Franchises today are more than just sports; they integrate a whole suite of other businesses—television and digital content, gambling and real estate, fashion and apparel, entertainment, catering and concessions, and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance and limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on extensive interviews with franchise owners, general managers, executives, and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams—and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal.\u003c\/p\u003e\n\n\u003cp\u003eEssential reading for anyone interested in sports, business, or technology, \u003cem\u003eGame of Edges\u003c\/em\u003e explores a world where winning the game is only the beginning.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":47424184287468,"sku":"9781324076063","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781324076063.jpg?v=1774768961"}],"url":"https:\/\/bookhero.co.nz\/collections\/bruce-schoenfeld.oembed","provider":"Book Hero","version":"1.0","type":"link"}