{"title":"Bruce Mims","description":"\u003cp\u003eBruce Mims offers insightful and practical texts primarily focused on the technical and operational aspects of radio broadcasting. His works delve into the mechanics behind radio stations, providing clear explanations that appeal to both students and professionals in the field.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect comprehensive guides that balance theory with real-world applications, making complex subjects accessible without sacrificing depth. For those interested in the nuances of broadcast technology, Bruce Mims' books serve as valuable educational resources.\u003c\/p\u003e","products":[{"product_id":"the-radio-station-by-john-hendricks-9781138218802","title":"The Radio Station","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Radio Station\u003c\/em\u003e offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition explains what radio in America has been, where it is today, and where it is going. It covers the basics of how programming is produced, financed, delivered, and promoted via terrestrial and satellite broadcasting, streaming, and podcasting.\u003c\/p\u003e\n\n\u003cp\u003eJohn Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is newly revised with content for instructors, including an instructors’ manual and test questions.\u003c\/p\u003e\n\n\u003cp\u003eStudents will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608150196460,"sku":"9781138218802","price":447.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7918abc5382b78ce39d02629ff9fe1bf.jpg?v=1778203183"}],"url":"https:\/\/bookhero.co.nz\/collections\/bruce-mims.oembed","provider":"Book Hero","version":"1.0","type":"link"}