{"title":"Bruce Hyde","description":"\u003cp\u003eWelcome to the curated collection of works by Bruce Hyde, a distinguished author known for his profound insights in the fields of business and entrepreneurship. Hyde's writings offer a unique blend of philosophy, communication, and leadership, making them invaluable resources for readers looking to excel in the professional world.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is the acclaimed book \u003cem\u003eSpeaking Being\u003c\/em\u003e, in which Hyde co-authored with Drew Kopp. This transformative text delves deep into the realms of communication and consciousness, challenging traditional perspectives and introducing innovative ways of thinking. Drawing from the teachings of Werner Erhard and Martin Heidegger, \u003cem\u003eSpeaking Being\u003c\/em\u003e encourages readers to explore the power of language and its impact on being and performance.\u003c\/p\u003e\n\n\u003cp\u003eBruce Hyde's books are more than just guides; they serve as a gateway to a deeper understanding of personal and professional development. Whether you are an entrepreneur, a business leader, or someone seeking personal growth, Hyde's work equips you with the tools needed to transform your approach to business and life.\u003c\/p\u003e\n\n\u003cp\u003eExplore the collection today and discover how Bruce Hyde can inspire your journey to success.\u003c\/p\u003e","products":[{"product_id":"speaking-being-by-bruce-hyde-9781119549901","title":"Speaking Being","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSpeaking Being: Werner Erhard, Martin Heidegger, and a New Possibility of Being Human\u003c\/i\u003e is an unprecedented study of the ideas and methods developed by the thinker Werner Erhard. In this book, those ideas and methods are revealed by presenting in full an innovative program he developed in the 1980s called The Forum—available in this book as a transcript of an actual course led by Erhard in San Francisco in December of 1989. Since its inception, Erhard’s work has impacted the lives of millions of people throughout the world. Central to this study is a comparative analysis of Erhard’s rhetorical project, The Forum, and the philosophical project of Martin Heidegger. Through this comparative analysis, the authors demonstrate how each thinker’s work sometimes parallels and often illuminates the other.\u003c\/p\u003e\n\n\u003cp\u003eThe dialogue at work in The Forum functions to generate a language which speaks \u003ci\u003ebeing\u003c\/i\u003e. That is, The Forum is an instance of what the authors call \u003ci\u003eontological rhetoric\u003c\/i\u003e: a technology of communicating what cannot be said in language. Nevertheless, what does get said allows those participating in the dialogue to discover previously unseen aspects of what it currently means to be human. As a primary outcome of such discovery, access to creating a new possibility of what it is to be human is made available.\u003c\/p\u003e\n\n\u003cp\u003eThe purpose of this book is to show how communication of the unspoken realm of language—\u003ci\u003espeaking being\u003c\/i\u003e—is actually accomplished in The Forum, and to demonstrate how Erhard did it in 1989. Through placing Erhard’s language use next to Heidegger’s thinking—presented in a series of “Sidebars” and “Intervals” alongside The Forum transcript—the authors have made two contributions. They have illuminated the work of two thinkers, who independently developed similar forms of ontological rhetoric while working from very different times and places. Hyde and Kopp have also for the first time made Erhard’s extraordinary form of ontological rhetoric available for a wide range of audiences, from scholars at work within a variety of academic disciplines to anyone interested in exploring the possibility of \u003ci\u003ebeing\u003c\/i\u003e for human beings.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eFrom the Afterword:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eI regard \u003ci\u003eSpeaking Being\u003c\/i\u003e as an enormously important contribution to understanding Heidegger and Erhard. The latter has received far too little serious academic attention, and this book begins to make up for that lack. Moreover, the book’s analysis of Heidegger’s thought is among the best that I have ever read. I commend this book to all readers without reservation.\u003c\/p\u003e\n\n\u003cp\u003eMichael E. Zimmerman, Professor Emeritus, University of Colorado, Boulder\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854844481772,"sku":"9781119549901","price":97.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e37ffa5bbad25d149f9823fb922326ae.jpg?v=1759264003"}],"url":"https:\/\/bookhero.co.nz\/collections\/bruce-hyde.oembed","provider":"Book Hero","version":"1.0","type":"link"}