{"title":"Brian Lawley","description":"\u003cp\u003eDelve into the insightful world of product management with books from Brian Lawley, an esteemed author known for his expertise in the business and entrepreneurship space. Brian Lawley brings a wealth of knowledge and experience to the table, having co-authored well-regarded titles such as \u003cem\u003eProduct Management For Dummies\u003c\/em\u003e. His works are tailored to provide clear and actionable strategies for both budding and seasoned product managers.\u003c\/p\u003e\n\n\u003cp\u003eLawley’s books are crafted with a straightforward approach, blending theoretical concepts with practical applications. This makes them an essential resource for anyone looking to enhance their understanding of product management and to drive successful business outcomes. Whether you're new to the field or looking to refine your existing skills, Brian Lawley’s collection offers valuable insights that are easy to comprehend and apply in real-world scenarios.\u003c\/p\u003e\n\n\u003cp\u003eBrowse through our offerings to find the right guide to elevate your product management acumen and advance your entrepreneurial journey with confidence.\u003c\/p\u003e","products":[{"product_id":"product-management-for-dummies-by-brian-lawley-9781119264026","title":"Product Management For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYour one-stop guide to becoming a product management prodigy\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eProduct management plays a pivotal role in organisations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—\u003ci\u003eProduct Management For Dummies\u003c\/i\u003e gives you the tools to increase your skill level and manage products like a pro.\u003c\/p\u003e\n\n\u003cp\u003eFrom defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate a winning strategy for your product\u003c\/li\u003e\n  \u003cli\u003eGather and analyse customer and market feedback\u003c\/li\u003e\n  \u003cli\u003ePrioritise and convey requirements to engineering teams effectively\u003c\/li\u003e\n  \u003cli\u003eMaximise revenues and profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eProduct managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854788645100,"sku":"9781119264026","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a3ad01ed6cab004174928f4d23cb6d5e.jpg?v=1759265091"}],"url":"https:\/\/bookhero.co.nz\/collections\/brian-lawley.oembed","provider":"Book Hero","version":"1.0","type":"link"}