{"title":"Brian Church","description":"\u003cp\u003eDiscover the insightful works of Brian Church, a renowned author in the realm of Business and Entrepreneurship. His writings offer pragmatic and thoughtful perspectives, designed to enlighten both burgeoning entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable works, \u003cem\u003eThe Experience\u003c\/em\u003e, guides readers through the intricacies of building meaningful connections in the business world. With a focus on relationship-building as a cornerstone for success, Church's books are a valuable resource for anyone looking to enhance their professional acumen.\u003c\/p\u003e\n\n\u003cp\u003eBrian Church's literature is not merely about theory; he provides actionable strategies and real-world examples, making complex concepts accessible and engaging. Whether you are embarking on a new business venture or seeking to refine your networking skills, his books serve as an indispensable tool on your journey to success.\u003c\/p\u003e\n\n\u003cp\u003eDive into Brian Church's collection to inspire innovative thinking and cultivate a more profound understanding of the dynamics of business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"the-experience-by-bruce-loeffler-9781119028659","title":"The Experience","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eBring Disney-level customer experience to your organisation with insider guidance.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Experience\u003c\/i\u003e is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience — the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book to show you how to bring that same level of care and value to your own organisation.\u003c\/p\u003e\n\n\u003cp\u003eBased on the I.C.A.R.E. model, the five principles — Impression, Connection, Attitude, Response, and Exceptionals — provide a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the \"customer experience\" should be for your company, and the changes required to make it happen.\u003c\/p\u003e\n\n\u003cp\u003eThe Walt Disney Company is the most recognised name in the world for customer service. The \"Disney Experience\" draws customers from all around the world. This book describes what it takes to achieve that level of Experience, and how any organisation can accomplish it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers into ambassadors who will share their Experience with others.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFind \"the experience\" and what it means to the organisation.\u003c\/li\u003e\n  \u003cli\u003eLearn the five levels of experience, and why most companies fail at it.\u003c\/li\u003e\n  \u003cli\u003eIdentify service problems that face every company in the marketplace.\u003c\/li\u003e\n  \u003cli\u003eUtilise the Experience Quotient and apply the I.C.A.R.E. principles.\u003c\/li\u003e\n  \u003cli\u003eLearn how to convert customers into ambassadors who share their story with others.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCustomers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an \"experience.” Imagine the kind of value a Disney-level customer experience could bring to your organisation. \u003ci\u003eThe Experience\u003c\/i\u003e is a guide to getting there, from an insider's perspective.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854992101612,"sku":"9781119028659","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10da3311336677cb1ac23b3518a3e0ce.jpg?v=1759262930"}],"url":"https:\/\/bookhero.co.nz\/collections\/brian-church.oembed","provider":"Book Hero","version":"1.0","type":"link"}