{"title":"Bonita Kolb","description":"\u003cp\u003eBonita Kolb offers insightful texts that delve into the specialised fields of marketing research, particularly within the tourism, hospitality, and events industries. Her work is essential for readers seeking a deeper understanding of practical research methods tailored to these dynamic sectors.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Kolb's books blend theoretical concepts with real-world applications, providing a clear guide to navigating market analysis and consumer behaviour in service-oriented industries.\u003c\/p\u003e","products":[{"product_id":"marketing-research-for-the-tourism-hospitality-and-events-industries-by-bonita-kolb-9781138042162","title":"Marketing Research for the Tourism, Hospitality and Events Industries","description":"\u003cp\u003eThis is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.\u003c\/p\u003e\u003cp\u003eThe book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. \u003c\/p\u003e\u003cp\u003eIntegrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and\/or event experience.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932301476076,"sku":"9781138042162","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138042162-marketing-research-for-the-tourism-hospitality-and-events-industries.jpg?v=1783859402"}],"url":"https:\/\/bookhero.co.nz\/collections\/bonita-kolb.oembed","provider":"Book Hero","version":"1.0","type":"link"}