{"title":"Bob Ruffolo","description":"\u003cp\u003eWelcome to the Bob Ruffolo collection, where business acumen meets strategic insight. Bob Ruffolo is a celebrated author renowned for his expertise in Business \u0026amp; Entrepreneurship. His works are perfect for readers looking to enhance their understanding of customer acquisition and business growth.\u003c\/p\u003e\n\n\u003cp\u003eAmong Ruffolo's notable works is \u003cem\u003eEndless Customers\u003c\/em\u003e, a compelling guide designed to help entrepreneurs and business leaders transform their approach to attracting and retaining clients. Known for his straightforward and engaging writing style, Ruffolo simplifies complex concepts, making them accessible to both budding entrepreneurs and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eDive into Bob Ruffolo's collection to explore innovative strategies and actionable advice that can propel your business to new heights. Whether you're looking to expand your customer base or refine your business strategies, Ruffolo's insights offer valuable direction and inspiration.\u003c\/p\u003e","products":[{"product_id":"endless-customers-by-bob-ruffolo-9781394282784","title":"Endless Customers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eNATIONAL BESTSELLER\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eProven framework to propel your organisation into a top market position\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEndless Customers\u003c\/i\u003e delivers a proven framework for businesses to become the most trusted and recognised brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organisation's growth, creating long-term success—and endless customers.\u003c\/p\u003e\n\n\u003cp\u003eAn evolution of Marcus Sheridan's first book, \u003ci\u003eThey Ask, You Answer,\u003c\/i\u003e the \u003cem\u003eEndless Customers\u003c\/em\u003e model has been enriched by years of practical application, hundreds of case studies, and recognising the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBecoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth\u003c\/li\u003e\n  \u003cli\u003eCreating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it\u003c\/li\u003e\n  \u003cli\u003ePromoting organisational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, \u003ci\u003eEndless Customers\u003c\/i\u003e earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854477480172,"sku":"9781394282784","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394282784.jpg?v=1759243984"}],"url":"https:\/\/bookhero.co.nz\/collections\/bob-ruffolo.oembed","provider":"Book Hero","version":"1.0","type":"link"}