{"title":"Bob Hodge","description":"\u003cp\u003eBob Hodge’s work offers insightful explorations into the fields of semiotics and communication, with a keen focus on the complexities of language in society. His books serve as valuable resources for readers interested in understanding how meaning is constructed and interpreted within diverse cultural contexts.\u003c\/p\u003e\n\n\u003cp\u003eOften situated within education and reference, Hodge’s writing combines rigorous analysis with accessible explanations, making his contributions essential for those studying linguistics, media, and social theory. His approach encourages readers to think critically about the ways in which language shapes our world.\u003c\/p\u003e","products":[{"product_id":"social-semiotics-for-a-complex-world-by-bob-hodge-9780745696218","title":"Social Semiotics for a Complex World","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSocial semiotics reveals language’s social meaning — its structures, processes, conditions and effects — in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSocial Semiotics for a Complex World\u003c\/i\u003e develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today’s hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish.\u003c\/p\u003e\n\n\u003cp\u003eSocial semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598304723180,"sku":"9780745696218","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1fef8365107fb0f74036d6bf048e398e.jpg?v=1778026356"}],"url":"https:\/\/bookhero.co.nz\/collections\/bob-hodge.oembed","provider":"Book Hero","version":"1.0","type":"link"}