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Through a series of insightful and often counterintuitive arguments, Godin demonstrates why traditional marketing methods are becoming obsolete. Instead, he introduces the concept of the 'Purple Cow' – something so extraordinary and unique that it captures the world's attention and stands out in a sea of mundane competitors.\u003c\/p\u003e\n\n\u003cp\u003eImagine a marketplace where the usual tactics of Pricing, Promotion, and Publicity no longer suffice. Godin highlights the success stories of companies like Apple, Starbucks, Dyson, and Pret a Manger, explaining how their exceptional growth is due to their ability to innovate and produce remarkable offerings. These businesses have broken away from old paradigms, creating products and experiences that are the epitome of the Purple Cow.\u003c\/p\u003e\n\n\u003cp\u003eThe book emphatically argues that in the current golden age of advertising, the saturated environment demands more than just traditional strategies. 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Make the choice to stand out, to innovate, and to become truly noteworthy in a world where being good enough is no longer enough.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658031423724,"sku":"9780141016405","price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f08ae61d4181e6557a2f8368e75b23ed.jpg?v=1794515100"},{"product_id":"six-pillars-of-self-esteem","title":"Six Pillars of Self-Esteem","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSix Pillars of Self-Esteem\u003c\/i\u003e by Dr. Nathaniel Branden is an insightful and pioneering exploration into the essential components of self-esteem. As a modern classic dedicated to building self-esteem, it aims to help readers improve their mindset, achieve more in life, and enhance their relationships—whether with partners, children, co-workers, and more. Dr. Branden, a trailblazer in the field of psychotherapy, distills his life's work and extensive clinical practice into this remarkable book.\u003c\/p\u003e\n\n\u003cp\u003eThe book introduces the concept of 'six pillars', which are six core practices for daily living that form the bedrock of healthy self-esteem. These pillars are not just theoretical but are actionable and practical strategies that individuals can incorporate into their everyday lives. By doing so, they can cultivate a stronger sense of self-worth and capability.\u003c\/p\u003e\n\n\u003cp\u003eDr. Branden meticulously explores the pivotal role of self-esteem across five critical areas: the workplace, parenting, education, psychotherapy, and the broader culture. Each pillar and its application is discussed in depth, providing concrete guidelines for parents, teachers, managers, and therapists. These guidelines are invaluable for those tasked with nurturing the self-esteem of others, offering clear and actionable advice to foster positive development.\u003c\/p\u003e\n\n\u003cp\u003eRenowned for its breadth of vision and depth of insight, \u003ci\u003eSix Pillars of Self-Esteem\u003c\/i\u003e is hailed as the most significant work on the subject. It delves into the motivations behind human behaviour and provides essential reading for anyone with a personal or professional interest in self-esteem. With clarity and precision, Dr. Branden explains why self-esteem is essential for personal and professional empowerment, especially in today’s fast-paced, competitive world.\u003c\/p\u003e\n\n\u003cp\u003eThis book has received acclaim from various experts. Dennis Waitley, Ph.D., author of \u003ci\u003eThe Psychology of Winning\u003c\/i\u003e, describes it as \"brilliant, laser-focused, and critically relevant,\" applauding Dr. Branden’s pillars as lifelong foundations upon which to build families, schools, and businesses.\u003c\/p\u003e\n\n\u003cp\u003eOverall, \u003ci\u003eSix Pillars of Self-Esteem\u003c\/i\u003e is an indispensable resource for anyone looking to understand and improve their own self-esteem or to help others in doing so. 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Through a blend of insightful anecdotes, practical advice, and real-world examples, Ferriss provides readers with the blueprint to escape the confines of the traditional 9-to-5 grind. By leveraging modern technology and innovative thinking, this book presents a revolutionary approach to achieving financial independence, personal freedom, and a life defined by adventure and fulfilment.\u003c\/p\u003e\n\n\u003cp\u003eForget the old concept of retirement and the deferred-life plan—there is no need to wait, and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or simply living more and working less, \u003cem\u003eThe 4-Hour Work Week\u003c\/em\u003e is your essential guide. 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Whether you are a business owner, an employee, a student, or someone seeking a change, Ferriss’s compelling narrative and actionable strategies will motivate you to design a life you love, free from the constraints of traditional employment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658079789292,"sku":"9780091929114","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780091929114_c7ca13d3-2650-4d52-ba3b-b636947f4653.jpg?v=1749693989"},{"product_id":"the-source","title":"The Source","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Source\u003c\/em\u003e by Dr Tara Swart is a revolutionary guide that bridges the gap between the mystical allure of self-help wisdom and the empirical confidence of neuroscience. 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By shedding light on the most recent breakthroughs in cognitive science, she provides a fresh, scientifically validated perspective on the age-old wisdom of mind over matter.\u003c\/p\u003e\n\n\u003cp\u003eDr Tara Swart, renowned for her expertise as a neuroscientist, psychiatrist, and executive coach, brings credibility and formidable insight to the conversation. Her extensive experience working with high-achieving individuals forms the cornerstone of this book, as she reveals techniques used by some of the most successful people in the world. Her four-step plan is designed to rewire your brain, shifting from autopilot thinking to intentional, purpose-driven thoughts.\u003c\/p\u003e\n\n\u003cp\u003eThis powerful guide offers readers actionable steps to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eChallenge 'autopilot' thinking and rewire your brain's pathways to fulfil your potential.\u003c\/li\u003e\n  \u003cli\u003eManifest the things you want by directing your energy towards your deepest values and ambitions.\u003c\/li\u003e\n  \u003cli\u003eHarness the power of visualisation to prime your brain to grab opportunities and take control of your future.\u003c\/li\u003e\n  \u003cli\u003eAttack life with confidence, dispel fear, and avoid negative thinking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEndorsed by esteemed figures like Deepak Chopra MD, who lauds it for marrying universal truths with scientific precision, and the Evening Standard, which describes it as \"cooler and more sciencey\" than traditional self-help books, \u003cem\u003eThe Source\u003c\/em\u003e stands out as a refreshing and credible approach to self-improvement. 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Challenge your existing patterns, visualise your success, and embrace a future where you are in control of your destiny.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658319421676,"sku":"9781785042003","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f1f85a53955bdaf8d0ac1a1a98e038d7.jpg?v=1794515796"},{"product_id":"tiny-habits","title":"Tiny Habits","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eImproving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work\/life balance – the secret is to start small.\u003c\/p\u003e\n\n\u003cp\u003eFor years, we've been told that being healthier and more productive is a matter of willpower – that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans, or jobs, radical overhauls never work. Instead, we should start with quick wins and embed new, tiny habits into our everyday routines.\u003c\/p\u003e\n\n\u003cp\u003eThe world expert on this is Silicon Valley legend BJ Fogg, a pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now, anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.\u003c\/p\u003e\n\n\u003cp\u003eIn the hugely anticipated \u003ci\u003eTiny Habits\u003c\/i\u003e, BJ Fogg reveals how you can change your life for the better, one tiny habit at a time. Based on twenty years of research and his experience coaching over 40,000 people, this book decodes the science of habit formation. 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Dive in and discover how even the tiniest habits can lead to significant life transformations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658390659308,"sku":"9780753553244","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4f186b3dd520f6640b005a67445492ee.jpg?v=1794515927"},{"product_id":"tools-of-titans","title":"Tools of Titans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eTools of Titans\u003c\/em\u003e by Timothy Ferriss is an indispensable guide, meticulously curated from an array of interviews with some of the world’s top performers. This seminal work dives deep into the tactics, routines, and habits of global icons across various domains, from business magnates and world-class athletes to influential celebrities and strategists. Ferriss extracts and shares invaluable insights that have been field-tested and applied in real-life scenarios, offering readers a treasure trove of practical advice and actionable strategies.\u003c\/p\u003e\n\n\u003cp\u003eFor over two years, Ferriss conducted comprehensive interviews on his renowned podcast, \u003cem\u003eThe Tim Ferriss Show\u003c\/em\u003e, speaking with about two hundred elite performers. These guests span a diverse range of disciplines: Hollywood luminaries like Jamie Foxx and Arnold Schwarzenegger, sports legends in powerlifting and gymnastics, celebrated Special Operations commanders, and pioneering biochemists working in the shadows.\u003c\/p\u003e\n\n\u003cp\u003eAccording to Ferriss, \u003cem\u003eTools of Titans\u003c\/em\u003e encapsulates the distilled wisdom and 'inside baseball' gleaned from these conversations. 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This seminal work, which has sold more than a million copies, guides readers through a nine-step program that encourages living deliberately and meaningfully. It is a comprehensive guide that addresses all aspects of financial life, from getting out of debt to investing wisely, while emphasising the importance of aligning financial decisions with personal values.\u003c\/p\u003e\n\n\u003cp\u003eThis fully revised edition features updated content that reflects the modern financial landscape. With a foreword by \"the Frugal Guru\" Mr. Money Mustache, the book incorporates contemporary topics such as investing in index funds, managing diverse revenue streams like side hustles and freelancing, and using online tools to track your finances. Additionally, it provides insights on how to navigate difficult financial conversations and make decisions that are environmentally sustainable.\u003c\/p\u003e\n\n\u003cp\u003eFor over twenty-five years, \u003ci\u003eYour Money or Your Life\u003c\/i\u003e has been the go-to guide for those looking to transform their financial lives. Whether you are just starting out in your financial journey or approaching retirement, this book offers timeless advice and practical strategies. Readers will learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGet out of debt and develop a savings plan\u003c\/li\u003e\n  \u003cli\u003eSave money through mindfulness and good habits, rather than strict budgeting\u003c\/li\u003e\n  \u003cli\u003eDeclutter your life and live well for less\u003c\/li\u003e\n  \u003cli\u003eInvest your savings to create wealth\u003c\/li\u003e\n  \u003cli\u003eSave the planet while saving money\u003c\/li\u003e\n  \u003cli\u003e...and much more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe updated edition ensures that the book’s wisdom is accessible to people of all ages, addressing the financial challenges and opportunities of the modern world. As acclaimed by influential voices:\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e\"The best book on money. Period.\"\u003c\/i\u003e – Grant Sabatier, founder of \"Millennial Money,\" on CNBC Make It\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e\"This is a wonderful book. 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This book introduces a compelling paradigm shift designed to ensure you take full advantage of your time and resources, advocating for a life filled with rich experiences rather than accumulating wealth for a distant future.\u003c\/p\u003e\n\n\u003cp\u003ePerkins offers a unique and refreshing philosophy on how to achieve financial and emotional fulfilment by prioritising meaningful life experiences over the traditional concept of saving for retirement. Rather than simply amassing wealth, the author encourages readers to make the most of their money during their productive years. This approach is particularly suited for those who value creating lasting memories and living their lives to the fullest.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eDie with Zero\u003c\/em\u003e, Bill Perkins details practical strategies for maximising life's memorable moments. One of the key concepts introduced is \"time-bucketing,\" which helps you allocate your time and money across different life stages to ensure you can afford and enjoy experiences when they will be most meaningful to you. Through the \"net worth curve,\" Perkins explains how to convert your earnings into priceless memories at the optimal times.\u003c\/p\u003e\n\n\u003cp\u003eFurthermore, the author introduces the \"fulfillment curve\" and \"personal interest rate\" to guide readers in making informed decisions about investing in or delaying significant adventures. These tools help you balance between future planning and current enjoyment, ensuring you do not defer life's pleasures to a point when you might not be in the best position to enjoy them.\u003c\/p\u003e\n\n\u003cp\u003eDrawing from his own life experiences, as well as inspiring stories and cautionary tales of others, Perkins enriches his narrative with insights from psychological science and behavioural finance. He illustrates how time, money, and happiness are intricately linked, offering a persuasive and often contrarian perspective on living a fulfilled life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDie with Zero\u003c\/em\u003e is a compelling read for anyone looking to reimagine their approach to personal finance and time management. Bill Perkins offers a refreshing and actionable manual for those who aspire to live fully, ensuring their wealth facilitates a life rich in experiences rather than merely securing a financial safety net for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45685938225388,"sku":"9780358567097","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b49feac2125df5fb6c730044fa582cd5.jpg?v=1794516778"},{"product_id":"financial-feminist","title":"Financial Feminist","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn instant \u003cem\u003eNew York Times\u003c\/em\u003e bestseller\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrom the globally-recognised personal finance educator and social media star behind Her First $100K, an inclusive guide to all things money—from managing debt to investing and voting with your dollars\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTori Dunlap was always good with money. As a kid, she watched her prudent parents balance their checkbook every month and learned to save for musical tickets by gathering pennies in an Altoids tin. But she quickly discovered that her experience with money was pretty unusual, especially among her female friends.\u003c\/p\u003e\n\n\u003cp\u003eIt wasn’t our fault. Investigating this financial literacy and wealth gap, Tori found that girls are significantly less likely to receive a holistic financial education; we’re taught to restrain our spending, while boys are taught about investing and rewarded for pursuing wealth. In adulthood, women are hounded by the unfounded stereotype of the frivolous spenders whose lattes are to blame for the wealth gap. And when something like, say, a global pandemic happens, we’re the first to have jobs cut and the last to re-enter the workforce. It's no wonder money is a source of anxiety and a barrier to equality for so many of us.\u003c\/p\u003e\n\n\u003cp\u003eBut what if money didn't mean restriction, and instead, choice? The ability to luxuriously travel, quit toxic jobs, donate to important organisations, retire early. The freedom to live the life you want, and change the world while you do it.\u003c\/p\u003e\n\n\u003cp\u003eTori founded Her First $100K to teach women to overcome the unique obstacles standing in the way of their financial freedom. In \u003cem\u003eFinancial Feminist\u003c\/em\u003e, she distills the principles of her shame- and judgment-free approach to paying off debt, figuring out your value categories to spend mindfully, saving money without monk-like deprivation, and investing in order to spend your retirement tanning in Tulum.\u003c\/p\u003e\n\n\u003cp\u003eYou will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExercises to help you understand your current relationship with money, figure out what you want to change, and how to make that happen.\u003c\/li\u003e\n  \u003cli\u003eHow to decide on your investment goal, and discover the three steps to meeting it.\u003c\/li\u003e\n  \u003cli\u003eLearn how to source the data you need to negotiate the money you deserve.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFeaturing journaling prompts, deep-dives into the invisible aspects of the financial landscape, and interviews with experts on everything money—from predatory credit card companies to the racial wealth gap and voting with your dollars—\u003cem\u003eFinancial Feminist\u003c\/em\u003e is the ultimate guide to making your money work harder for you (rather than the other way around.)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45685994258668,"sku":"9780063260269","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5359eca4cafea82ec7c76a59cd601b50.jpg?v=1794516916"},{"product_id":"how-to-win-friends-influence-people","title":"How to Win Friends \u0026 Influence People","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor more than eighty years, the rock-solid, time-tested advice nestled within the pages of \u003cem\u003eHow to Win Friends \u0026amp; Influence People\u003c\/em\u003e by Dale Carnegie has been instrumental in guiding thousands of individuals, including many now famous personalities, to climb the ladder of success in both their business and personal lives.\u003c\/p\u003e\n\n\u003cp\u003eThis iconic bestseller is widely recognised as the world's benchmark for business and personal development. Carnegie's wisdom offers actionable strategies that address one of the most significant challenges people encounter daily: getting along with and positively influencing others in business and social interactions.\u003c\/p\u003e\n\n\u003cp\u003ePublished initially in 1936, \u003cem\u003eHow to Win Friends \u0026amp; Influence People\u003c\/em\u003e has transcended time and language barriers, being translated into almost every known language. This timeless work continues to assist millions of readers around the globe in not only achieving their goals but also in enhancing their lives profoundly.\u003c\/p\u003e\n\n\u003cp\u003eWith engaging and practical advice, this classic guide helps you achieve several vital objectives:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEscape a mental rut, think innovative thoughts, and nurture new visions while discovering fresh ambitions.\u003c\/li\u003e\n    \u003cli\u003eDevelop the ability to make friends easily and quickly.\u003c\/li\u003e\n    \u003cli\u003eIncrease your popularity and foster strong, meaningful relationships.\u003c\/li\u003e\n    \u003cli\u003ePersuade others to adopt your way of thinking with genuine charm and confidence.\u003c\/li\u003e\n    \u003cli\u003eEnhance your influence, prestige, and overall capability to accomplish tasks effectively.\u003c\/li\u003e\n    \u003cli\u003eHandle complaints delicately and avoid unnecessary arguments.\u003c\/li\u003e\n    \u003cli\u003eTransform into a more captivating speaker and a better conversationalist to leave a lasting impression.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you aim to boost your social skills, enhance your career, or simply improve your communication with others, \u003cem\u003eHow to Win Friends \u0026amp; Influence People\u003c\/em\u003e provides essential insights and practical tools to navigate and thrive in a world that increasingly values personal connections and interpersonal charisma.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686070903020,"sku":"9781460752661","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781460752661.jpg?v=1725460935"},{"product_id":"life-lessons-from-the-monk-who-sold-his-ferrari","title":"Life Lessons from the Monk Who Sold His Ferrari","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eLife Lessons from the Monk Who Sold His Ferrari\u003c\/i\u003e by Robin Sharma delves deep into the core teachings introduced in his international bestseller. This book is a collection of 101 inspirational lessons that can transform your perspective on life and set you on a path to true happiness, fulfilment, and inner peace.\n\nThis enlightening guide brings to life the profound wisdom of a sage who traded material wealth for a journey towards self-discovery and spiritual enlightenment. Through captivating anecdotes and practical advice, Sharma shows how anyone can achieve a fulfilling life brimming with joy, purpose, and meaning.\n\nRobin Sharma, renowned for his expertise as a life coach and celebrated author, presents a road map to a new way of living. He helps us understand how to re-purpose our time, enabling us to make each day significant and rewarding. His teachings encourage mindfulness, intentional living, and a deeper connection to our personal and professional lives.\n\nOffering simple yet profound solutions to life’s most perplexing challenges, this book serves as a guide to rebalancing the conflicting forces we encounter daily. Within its pages, you will find invaluable lessons such as:\n\n\u003cp\u003e\u003cb\u003eHow to discover your calling:\u003c\/b\u003e Identify and embrace your true passion, aligning your life with your core values and goals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow to see your troubles as blessings:\u003c\/b\u003e Transform adversities into opportunities for growth, gaining strength from every struggle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow to enjoy the path – not just the rewards:\u003c\/b\u003e Learn to find joy in the journey itself, valuing every moment rather than just the end achievements.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow to live fully, so you can die happy:\u003c\/b\u003e Embrace a life of fullness and contentment, ensuring that every day is lived to its fullest potential.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eLife Lessons from the Monk Who Sold His Ferrari\u003c\/i\u003e is not just a book; it is a timeless treasure trove of wisdom that you will cherish for a lifetime. Sharma's teachings aim to provide a sanctuary from the chaos of modern life, guiding readers towards a more balanced, peaceful, and meaningful existence. This book is a must-read for anyone seeking to transform their life and achieve lasting happiness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686149742828,"sku":"9780007549603","price":13.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ea21c881384c1d6b95eee371ea965e95.jpg?v=1794517640"},{"product_id":"perform-under-pressure","title":"Perform Under Pressure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePerform Under Pressure\u003c\/em\u003e, authored by Dr Ceri Evans, is a groundbreaking guide designed to help readers tackle some of life's most stressful and challenging moments. Through meticulously researched psychological techniques and an innovative red-blue mind model, Dr Evans provides practical strategies for gaining emotional control and achieving peak performance even when faced with immense pressure.\u003c\/p\u003e\n\n\u003cp\u003eTargeting those crucial situations when you feel most stressed and uncomfortable, \u003cem\u003ePerform Under Pressure\u003c\/em\u003e empowers you to not only survive but thrive. Dr Evans, a renowned clinical psychiatrist and former professional rugby player, translates his clinical expertise and sports experience into easily digestible advice that anyone can apply to their personal and professional lives. By understanding and harnessing the dynamics of the mind under pressure, readers can unlock their true potential and overcome mental barriers that may have been holding them back.\u003c\/p\u003e\n\n\u003cp\u003eIf you aim to excel in your career, sports, or any field that demands high performance under pressure, this book is an indispensable resource. It provides readers with the tools to feel comfortable being uncomfortable, helping them navigate through stress and perform at their best.\u003c\/p\u003e\n\n\u003cp\u003eRichie McCaw, former All Blacks captain, praises the book: \"Whatever it is you want to improve in your own life, this book will help you do it.\"\u003c\/p\u003e\n\n\u003cp\u003eSteve Hansen, All Blacks coach, adds: \"We all feel pressure. Ceri just makes it easy to understand so you can deal with it.\"\u003c\/p\u003e\n\n\u003cp\u003eArsène Wenger, manager of Arsenal FC from 1996 to 2018, shares insights on how the book has influenced his approach: \"Performing under pressure is the platform for a successful career. Ceri helped me clear my mind, focus on decisive matters, and strengthen my vision for the team.\"\u003c\/p\u003e\n\n\u003cp\u003eAuthor and journalist Meg Mason provides a heartfelt testimonial: \"A revelation – no book has done more for my professional life and personal wellbeing than \u003cem\u003ePerform Under Pressure\u003c\/em\u003e. It's so much more than self-help or sports psychology. No matter your field, it will change the way you think about what you do, why you do it, and how you practise, day to day. I've given it to every writer, artist, and creative I know. Everyone in the arts should read it.\"\u003c\/p\u003e\n\n\u003cp\u003eExpertly crafted to transform the way you perceive and handle pressure, \u003cem\u003ePerform Under Pressure\u003c\/em\u003e is not just a book but a vital companion for anyone determined to achieve their goals and enhance their performance in the most critical moments.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686308471020,"sku":"9781775541387","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a6f8388e8531b9ea8c262f89ee448028.jpg?v=1794517907"},{"product_id":"the-5-am-club","title":"The 5 AM Club","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe 5 AM Club\u003c\/em\u003e by Robin Sharma unfolds the captivating story of two down-and-out individuals who serendipitously cross paths with an eccentric, yet highly successful tycoon. 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The book provides a step-by-step programme that encourages you to explore and question your drinking habits, whilst fostering a deeper understanding of the underlying reasons behind your consumption. Through a series of daily exercises and reflections, you’ll gain insight into the true impact of alcohol on your body and mind, empowering you to make informed decisions about your drinking.\n\nFrom the bestselling author of \u003ci\u003eThis Naked Mind\u003c\/i\u003e, Annie Grace challenges the conventional perceptions of alcohol with candid analysis and scientific evidence. \n\n\u003cp\u003eIt’s \u003cem\u003eyour\u003c\/em\u003e body\u003c\/p\u003e\n\n\u003cp\u003eIt’s \u003cem\u003eyour\u003c\/em\u003e mind\u003c\/p\u003e\n\n\u003cp\u003eIt’s \u003cem\u003eyour\u003c\/em\u003e choice\u003c\/p\u003e\n\n\u003cp\u003eThere are a million reasons to drink. The taste, the social bonding, the sense of relaxation it provides—these are all commonly accepted benefits of alcohol consumption. 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His profound philosophies, delivered through over 400 viral videos accumulating more than 5 billion views, have touched and transformed countless lives.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThink Like a Monk\u003c\/i\u003e doesn't just offer insights; it provides a toolkit for thriving amidst the chaos of modern life. Whether you are seeking to improve your mental well-being, find clarity and direction in your personal and professional life, or simply desire to live more meaningfully, Shetty’s wisdom caters to all. This book is a beacon of hope and a guide for anyone looking to elevate their life, proving that everyone has the potential to think like a monk and, in doing so, discover their best selves.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45687163355372,"sku":"9780008355562","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2cbf165e2f6c49a29ae44ac8aed70f94.jpg?v=1794518732"},{"product_id":"aroha","title":"Aroha","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eAroha\u003c\/em\u003e by Dr Hinemoa Elder is an enlightening exploration of timeless Maori wisdom, intricately woven into a contemporary context. This top-selling non-fiction title from New Zealand in 2021 introduces readers to 52 traditional Maori proverbs, known as whakataukī, each offering a profound lesson for every week of the year. Dr Elder, a respected Maori psychiatrist, delves into these powerful sayings to reveal how they can guide us towards living more harmonious, fulfilling lives, closely linked with nature and our communities.\u003c\/p\u003e\n\n\u003cp\u003eThe book’s core message is encapsulated in the proverb: \u003cem\u003eKi te kotahi te kakaho ka whati, ki te kapuia, e kore e whati\u003c\/em\u003e - \u003cem\u003eWhen we stand alone we are vulnerable but together we are unbreakable\u003c\/em\u003e. Through her insightful interpretations, Dr Elder encourages readers to see the world through some of the wisest human perspectives, offering transformational life advice that fosters resilience, unity, and compassion.\u003c\/p\u003e\n\n\u003cp\u003eWithin the pages of \u003cem\u003eAroha\u003c\/em\u003e, you will discover traditional Maori philosophy in its purest form. Dr Elder systematically explains how to incorporate these simple yet potent life lessons into our daily routines, promoting less stress, and more contentment and kindness for each other and the planet. The book serves as a guide to living in alignment with fundamental Maori values, thereby contributing to the collective happiness and well-being of society.\u003c\/p\u003e\n\n\u003cp\u003eThe power of aroha, which encompasses love, compassion, and empathy, is a recurring theme throughout the book. Dr Elder demonstrates how embracing these principles can positively influence our daily interactions and the broader world. The book is thoughtfully organized into chapters focusing on key Maori values:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManaakitanga\u003c\/strong\u003e (love for each other): Emphasizing the significance of caring and showing respect within our relationships and communities.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKaitiakitanga\u003c\/strong\u003e (respect for our planet): Highlighting the importance of environmental stewardship and our duty to protect and preserve the natural world.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhanaungatanga\u003c\/strong\u003e (community and connectivity): Advocating for the essential role of strong, supportive networks and the interconnectedness of all people.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTino rangatiratanga\u003c\/strong\u003e (self-determination): Encouraging personal autonomy and the pursuit of individual values and goals within a collective framework.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eAroha\u003c\/em\u003e is more than just a collection of proverbs; it’s a heartfelt invitation to adopt a way of life that fosters joy and sustainability. 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