{"title":"Bill Glazer","description":"\u003cp\u003eBill Glazer’s books offer bold and practical insights into advertising and marketing that break away from conventional methods. His writing is perfect for entrepreneurs and business leaders seeking innovative strategies to capture attention and drive success.\u003c\/p\u003e\n\n\u003cp\u003eExpect engaging guidance filled with unconventional advice designed to inspire action and deliver measurable results. Glazer’s work blends creativity with business acumen, making complex concepts accessible and actionable.\u003c\/p\u003e","products":[{"product_id":"outrageous-advertising-thats-outrageously-successful-by-bill-glazer-9780982379301","title":"Outrageous Advertising That's Outrageously Successful","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a business that buys damaged goods in bulk for cheap. Instead, he did the \u003cem\u003eoutrageous\u003c\/em\u003e thing—he advertised in a very \u003cem\u003eoutrageous\u003c\/em\u003e way which resulted in receiving much more than he would have received from the Jobber. It was easy.\u003c\/p\u003e\n\n\u003cp\u003eHere is an \u003cem\u003eoutrageous\u003c\/em\u003e idea—it's easy to make a lot of money from advertising. That's right, easy money! This book, \u003cem\u003eOutrageous Advertising That's Outrageously Successful\u003c\/em\u003e, explains in certain terms how to advertise and make money.\u003c\/p\u003e\n\n\u003cp\u003eRich with examples and stories showing exactly how to implement a successful \u003cem\u003eoutrageous\u003c\/em\u003e program, this book cracks the code on getting a return on your advertising dollars—an \u003cem\u003eoutrageous\u003c\/em\u003e return!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607313694956,"sku":"9780982379301","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/68b37df3c3cdd79bf8a574e1d2efc94d.jpg?v=1778190319"}],"url":"https:\/\/bookhero.co.nz\/collections\/bill-glazer.oembed","provider":"Book Hero","version":"1.0","type":"link"}