{"title":"Bianca Baumann","description":"\u003cp\u003eBianca Baumann offers insightful guidance at the intersection of business strategy and professional development. Her work encourages readers to \u003cem\u003ethink like marketers\u003c\/em\u003e and approach learning and development with precision and creativity, making complex concepts accessible and practical.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and business leaders, Baumann’s books blend strategic thinking with actionable advice, empowering readers to enhance their skills and drive growth. Her writing is both engaging and informative, perfect for those looking to deepen their understanding of business dynamics.\u003c\/p\u003e","products":[{"product_id":"think-like-a-marketer-train-like-an-ld-pro-by-mike-taylor-9781960231192","title":"Think Like a Marketer, Train Like an L\u0026D Pro","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThink Like a Marketer, Train Like an L\u0026amp;D Pro\u003c\/em\u003e by Mike Taylor and Bianca Baumann\u003c\/p\u003e\n\n\u003cp\u003eUse Marketing Strategies to Captivate and Persuade Your Audience\u003c\/p\u003e\n\n\u003cp\u003eAt first glance, marketing and L\u0026amp;D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behaviour. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L\u0026amp;D experts Bianca Baumann and Mike Taylor ask: How can L\u0026amp;D pros make learning programmes more effective by thinking like expert marketers?\u003c\/p\u003e\n\n\u003cp\u003eTo answer that question, Baumann and Taylor explore the potential of marketing-inspired L\u0026amp;D. You'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWhat makes marketing so persuasive and how to apply it to learning\u003c\/li\u003e\n\u003cli\u003eHow to craft magnetic learner personas and journeys to pull people in\u003c\/li\u003e\n\u003cli\u003eTactics for writing and designing content to capture attention\u003c\/li\u003e\n\u003cli\u003eDigital tools and automation strategies to multiply your effectiveness\u003c\/li\u003e\n\u003cli\u003eWays to measure and optimise for maximum results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608197611756,"sku":"9781960231192","price":87.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c9ed9ed69bf565eb730375a4e126caf8.jpg?v=1778202342"}],"url":"https:\/\/bookhero.co.nz\/collections\/bianca-baumann.oembed","provider":"Book Hero","version":"1.0","type":"link"}