{"title":"Bernie Bulkin","description":"\u003cp\u003e\u003cstrong\u003eBernie Bulkin\u003c\/strong\u003e offers insightful guidance rooted in the challenges and realities of business. His works delve into the critical factors behind success and failure, providing practical perspectives for entrepreneurs and business leaders alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a candid exploration of start-up dynamics, with an emphasis on understanding the pitfalls to avoid in growing a sustainable enterprise. His writing combines clear analysis with actionable advice that speaks directly to those navigating the entrepreneurial journey.\u003c\/p\u003e","products":[{"product_id":"why-start-ups-fail-by-bernie-bulkin-9781399430227","title":"Why Start-Ups Fail","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin – who has been at both sides of the investment table – guides you through the six major reasons why start-ups fail, and how to avoid them.\u003c\/p\u003e\n\n\u003cp\u003eInstead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you’re a founder or an investor, if you’re going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie’s common-sense approach offers the experience of a venture capitalist who has been there and done that.\u003c\/p\u003e\n\n\u003cp\u003eLeadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, \u003cem\u003eWhy Start-Ups Fail\u003c\/em\u003e spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47497006088428,"sku":"9781399430227","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781399430227-why-start-ups-fail.jpg?v=1775800830"}],"url":"https:\/\/bookhero.co.nz\/collections\/bernie-bulkin.oembed","provider":"Book Hero","version":"1.0","type":"link"}