{"title":"Bernadette Schwerdt","description":"\u003cp\u003eBernadette Schwerdt's collection offers insightful guidance for aspiring and established entrepreneurs navigating the digital marketplace. Her books delve into practical strategies for building and growing successful online businesses, blending motivation with actionable advice.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in the evolving landscape of entrepreneurship will find her works both inspiring and informative, ideal for those seeking to unlock the secrets of online business success and personal development within the commercial world.\u003c\/p\u003e","products":[{"product_id":"how-to-build-an-online-business-by-bernadette-schwerdt-9780730345466","title":"How to Build an Online Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and, more importantly, what do they mean for you and your start-up or small business?\u003c\/p\u003e\n\n\u003cp\u003eAs we become an increasingly 'connected' society, the way we work, play, buy, learn, and communicate will change. Dramatically. Are you ready? Will your business flourish or flounder in the new digitally-connected world? Do you even know what 'connected' means?\u003c\/p\u003e\n\n\u003cp\u003eNever before has so much been at stake. Digital disruption is not just 'Web 2.0 on steroids'. It is a fundamental restructuring of the way business operates and, indeed, the very way we live. All businesses—from child-care to aged care, from car repair to stocks and shares—will be affected.\u003c\/p\u003e\n\n\u003cp\u003eWho will be the winners? Who will be the losers? The answer is in your hands, and the solutions are in \u003cem\u003eHow to Build an Online Business\u003c\/em\u003e. The future of your livelihood is too important to leave to chance. Find out exactly what the next wave of digital disruption holds for your business and put the necessary steps in place to make sure that you are the winner in the 'logarithmic lottery' that is about to become our 'new normal'.\u003c\/p\u003e\n\n\u003cp\u003eThis book is the small business owner's ultimate guide to understanding, profiting, and maximising the opportunities that digital disruption provides.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796332892396,"sku":"9780730345466","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/240743482448.jpg?v=1757091152"},{"product_id":"secrets-of-online-entrepreneurs-by-bernadette-schwerdt-9780730320340","title":"Secrets of Online Entrepreneurs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the secrets of success behind Australia's top online businesses and maximise your own online potential. \u003ci\u003eSecrets of Online Entrepreneurs\u003c\/i\u003e is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers.\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more.\u003c\/p\u003e\n\n\u003cp\u003eMost importantly, you'll discover why there's never been a better time to launch an online business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiscover the 7-step process for building an online business that will exponentially increase your likelihood of success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLearn how to measure, test, and evaluate demand for an online product or service before you launch it.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAccess the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDon't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796711198956,"sku":"9780730320340","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/28075273482447.jpg?v=1757103846"},{"product_id":"secrets-of-the-new-online-entrepreneurs-by-bernadette-schwerdt-9781394377121","title":"Secrets of the New Online Entrepreneurs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe definitive guide for creating, building and scaling an online business in today’s fast-moving digital economy.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003ePacked with candid stories and hard-won lessons from more than 30 of Australia’s leading online founders, this book reveals what actually works when it comes to online business. The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn’t do things by the book. They followed their passion and did what others weren’t prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eSecrets of the New Online Entrepreneurs\u003c\/i\u003e, bestselling author Bernadette Schwerdt distils the proven tactics and actionable lessons of online empire builders. You’ll discover how side hustles are turned into standout brands, how early mistakes become the foundation for future success and how tiny ideas can become transformational startups. Along the way, you’ll hear how Australia’s chocolate queen turned six students and a fax machine into a multi-million-dollar empire. And you’ll learn how a home-based tanning company used one mega-influencer to go global. The stories and insights inside reveal the surprisingly random, remarkably honest origins of Australia’s biggest digital brands — and show what actually works in launching, growing and selling a business.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSecrets of the New Online Entrepreneurs\u003c\/i\u003e shows you:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhich industries are ripe for disruption and how to spot a profitable niche\u003c\/li\u003e\n  \u003cli\u003eWhy most online businesses and partnerships fail and how to avoid the same traps\u003c\/li\u003e\n  \u003cli\u003eHow to test, measure and validate demand before you invest heavily\u003c\/li\u003e\n  \u003cli\u003ePractical ways to grow an audience and leverage social media, content creation and influencer partnerships to build your personal brand\u003c\/li\u003e\n  \u003cli\u003eHow free, low-cost tools and AI opportunities can help you launch smarter and faster with minimal risk\u003c\/li\u003e\n  \u003cli\u003eThe top 10 key metrics that make an online business attractive to investors and buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you are starting from scratch or growing an existing business, the practical tools, strategies and frameworks in this book will fast-track your idea from concept to commercial reality. There has never been a better time to build an online business, so don’t miss the next wave. Now is the time to start smart, move fast and discover how to turn your idea into the next digital standout.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47562863771884,"sku":"9781394377121","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394377121-secrets-of-the-new-online-entrepreneurs.jpg?v=1776988713"}],"url":"https:\/\/bookhero.co.nz\/collections\/bernadette-schwerdt.oembed","provider":"Book Hero","version":"1.0","type":"link"}