{"title":"Ben Yagoda","description":"\u003cp\u003eWelcome to our collection dedicated to the works of Ben Yagoda, an accomplished author renowned for his insightful contributions to the realms of \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e. Ben Yagoda’s writing is both engaging and informative, making complex subjects approachable and thought-provoking.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eGobsmacked!\u003c\/em\u003e This book, like much of Yagoda's work, delves into the intricacies of language with humour and intelligence, revealing fascinating aspects of communication and expression. Yagoda’s ability to simplify intricate topics while adding a touch of wit ensures that his books are not only educational but also thoroughly enjoyable.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our selection of Ben Yagoda's publications to explore more about the English language, writing, and the nuances of effective communication. Whether you are a language aficionado or simply curious about the power of words, you’ll find Yagoda’s books a valuable addition to your collection.\u003c\/p\u003e","products":[{"product_id":"gobsmacked-by-ben-yagoda-9780691262291","title":"Gobsmacked!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe British love to complain that words and phrases imported from America—from \u003ci\u003eFrench fries\u003c\/i\u003e to \u003ci\u003eAwesome, man!\u003c\/i\u003e—are destroying the English language. But what about the influence going the other way? Britishisms have been making their way into the American lexicon for more than 150 years, but the process has accelerated since the turn of the twenty-first century.\u003c\/p\u003e\n\n\u003cp\u003eFrom acclaimed writer and language commentator Ben Yagoda, \u003ci\u003eGobsmacked!\u003c\/i\u003e is a witty, entertaining, and enlightening account of how and why scores of British words and phrases—such as \u003ci\u003eone-off\u003c\/i\u003e, \u003ci\u003ego missing\u003c\/i\u003e, \u003ci\u003ecurate\u003c\/i\u003e, \u003ci\u003eearly days\u003c\/i\u003e, \u003ci\u003ekerfuffle\u003c\/i\u003e, \u003ci\u003eeasy peasy\u003c\/i\u003e, and \u003ci\u003echeeky\u003c\/i\u003e—have been enthusiastically taken up by Yanks.\u003c\/p\u003e\n\n\u003cp\u003eAfter tracing Britishisms that entered the American vocabulary in the nineteenth century and during the world wars, \u003ci\u003eGobsmacked!\u003c\/i\u003e discusses the most-used British terms in America today. It features chapters on the American embrace of British insults and curses, sports terms, and words about food and drinks. The book also explores the American adoption of British spellings, pronunciations, and grammar, and cases where Americans have misconstrued British expressions (for example, changing \u003ci\u003ecan't be arsed\u003c\/i\u003e to \u003ci\u003ecan't be asked\u003c\/i\u003e) or adopted faux-British usages, like pronouncing \u003ci\u003edivisive\u003c\/i\u003e as 'divissive'.\u003c\/p\u003e\n\n\u003cp\u003eFinally, the book offers some guidance on just how many Britishisms an American can safely adopt without coming off like an \u003ci\u003earse\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eRigorously researched and documented but written in a light, conversational style, this is a book that general readers and language obsessives will love. Its revealing account of a surprising and underrecognised language revolution might even leave them, well, gobsmacked.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47362597748972,"sku":"9780691262291","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2610053482434.jpg?v=1772895986"}],"url":"https:\/\/bookhero.co.nz\/collections\/ben-yagoda.oembed","provider":"Book Hero","version":"1.0","type":"link"}