{"title":"Beebe Nelson","description":"\u003cp\u003eWelcome to our collection dedicated to the insightful works of Beebe Nelson, a prominent author in the realm of business and entrepreneurship. Known for her ability to distill complex concepts into practical and accessible advice, Beebe Nelson's books are indispensable resources for aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works, \u003cem\u003eNew Product Development For Dummies\u003c\/em\u003e stands out as a comprehensive guide designed to help business enthusiasts navigate the intricate process of bringing new products to market. Whether you're developing disruptive technology or the next must-have consumer product, Beebe Nelson provides strategies and tips that are both innovative and actionable.\u003c\/p\u003e\n\n\u003cp\u003eBeebe Nelson's expertise lies in her pragmatic approach to entrepreneurship, offering readers a blend of theoretical knowledge and real-world applications. Her books cater to both entrepreneurs looking to hone their skills and businesses aiming to enhance their product development processes.\u003c\/p\u003e\n\n\u003cp\u003eExplore this collection to equip yourself with the knowledge and tools needed to succeed in the ever-evolving business landscape. Whether you're starting from scratch or looking to innovate within your existing business, Beebe Nelson's books offer the guidance you need to achieve your goals.\u003c\/p\u003e","products":[{"product_id":"new-product-development-for-dummies-by-robin-karol-9780470117705","title":"New Product Development For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.\u003c\/p\u003e\n\n\u003cp\u003eWritten for small business owners and entrepreneurs looking for an inside track on new product development, \u003ci\u003eNew Product Development for Dummies\u003c\/i\u003e offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimising technology development for a 21\u003csup\u003est\u003c\/sup\u003e century marketplace, getting start-up capital in an increasingly competitive environment, and much more.\u003c\/p\u003e\n\n\u003cp\u003eKey topics covered include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeveloping a winning NPD strategy\u003c\/li\u003e\n  \u003cli\u003eGenerating bold new ideas for products and services\u003c\/li\u003e\n  \u003cli\u003eUnderstanding what your customers really want\u003c\/li\u003e\n  \u003cli\u003eKeeping projects on track, on budget, and on-time\u003c\/li\u003e\n  \u003cli\u003eBuilding effective cross-functional teams\u003c\/li\u003e\n  \u003cli\u003ePlanning and executing a blockbuster launch\u003c\/li\u003e\n  \u003cli\u003eCollaborating with global partners\u003c\/li\u003e\n  \u003cli\u003eMaximising your chances for success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNo matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867555451116,"sku":"9780470117705","price":41.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941603482355.jpg?v=1759712923"}],"url":"https:\/\/bookhero.co.nz\/collections\/beebe-nelson.oembed","provider":"Book Hero","version":"1.0","type":"link"}