{"title":"Barbara Weaver Smith","description":"\u003cp\u003eBarbara Weaver Smith is a celebrated author in the realm of business and entrepreneurship, famed for her insightful and strategic approach to navigating the corporate world. Her writing delves into dynamic strategies that empower businesses to achieve substantial growth and success. With a flair for transforming complex ideas into actionable advice, Smith's works are indispensable for entrepreneurs aiming to excel in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable contributions is the influential book \u003cem\u003eWhale Hunting\u003c\/em\u003e. This title serves as a guide for companies striving to secure big deals and foster long-term partnerships with major clients. By illustrating effective techniques and providing real-world examples, Smith equips readers with the tools necessary to 'hunt' and land substantial business 'whale' clients.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned business executive or an aspiring entrepreneur, Barbara Weaver Smith’s collection offers invaluable insights to steer your journey toward corporate triumph. Her works continue to inspire and educate, making them a must-have on the bookshelves of anyone interested in business growth strategies.\u003c\/p\u003e","products":[{"product_id":"whale-hunting-by-barbara-weaver-smith-9780470182697","title":"Whale Hunting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUsing the ancient Inuit whale hunt as a metaphor for big sales, \u003ci\u003eWhale Hunting\u003c\/i\u003e gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business.\u003c\/p\u003e\n\n\u003cp\u003eHere, you’ll learn how to turn the dangerous endeavour of selling to large companies and big contracts into a strategy for continued success and growth.\u003c\/p\u003e\n\n\u003cp\u003eStop wasting time with little accounts and start landing monster accounts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855482114284,"sku":"9780470182697","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470182697.jpg?v=1759269322"}],"url":"https:\/\/bookhero.co.nz\/collections\/barbara-weaver-smith.oembed","provider":"Book Hero","version":"1.0","type":"link"}