{"title":"Barbara H. Wixom","description":"\u003cp\u003eDiscover the insightful works of Barbara H. Wixom, a distinguished author in the realms of Business and Entrepreneurship. With a focus on data's role in modern business dynamics, Barbara combines her extensive academic expertise with practical insights. Her writings are essential for anyone looking to understand the pivotal role of data in today’s business landscape.\u003c\/p\u003e\n\n\u003cp\u003eBarbara's acclaimed work, \u003cem\u003eData Is Everybody's Business\u003c\/em\u003e, delves into the importance of data for all stakeholders, not just IT professionals. It’s a must-read for entrepreneurs, executives, and anyone eager to leverage data for strategic decision-making. Her books serve as a bridge between data science and business strategy, making complex concepts accessible and actionable.\u003c\/p\u003e\n\n\u003cp\u003eBrowse through Barbara H. Wixom's collection to equip yourself with the knowledge to harness data’s power in any business environment, ensuring you stay ahead in an increasingly data-driven world.\u003c\/p\u003e","products":[{"product_id":"data-is-everybodys-business-by-cynthia-m-beath-9780262552981","title":"Data Is Everybody's Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eData Is Everybody's Business\u003c\/em\u003e is a clear, engaging, evidence-based guide to monetising data, designed for everyone from employees to board members.\u003c\/p\u003e\n\n\u003cp\u003eMost organisations view data monetisation—converting data into money—too narrowly, focusing merely on selling data sets. However, data monetisation should be considered a core business activity for both commercial and non-commercial organisations. Within organisations, it's critical to have wide-ranging support for this pursuit. In \u003cem\u003eData Is Everybody's Business\u003c\/em\u003e, the authors offer a clear and engaging way for people across the entire organisation to understand data monetisation and make it happen.\u003c\/p\u003e\n\n\u003cp\u003eThe authors identify three viable ways to convert data into money: improving work with data, wrapping products with data, and selling information offerings. They explain when to pursue each option and how to succeed in doing so.\u003c\/p\u003e\n\n\u003cp\u003eKey features of the book include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGrounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)\u003c\/li\u003e\n  \u003cli\u003eDefinitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks\u003c\/li\u003e\n  \u003cli\u003eRich with detailed case studies\u003c\/li\u003e\n  \u003cli\u003eSupplemented by free MIT CISR website resources (\u003ca href=\"https:\/\/cisr.mit.edu\"\u003ecisr.mit.edu\u003c\/a\u003e)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIdeal for organisations engaged in data literacy training, data-driven transformation, or digital transformation, \u003cem\u003eData Is Everybody's Business\u003c\/em\u003e is the essential guide for helping everyone in the organisation—not just the data specialists—understand, get excited about, and participate in data monetisation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337437303020,"sku":"9780262552981","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12642823482281.jpg?v=1743708185"}],"url":"https:\/\/bookhero.co.nz\/collections\/barbara-h-wixom.oembed","provider":"Book Hero","version":"1.0","type":"link"}