{"title":"Ayalla Ruvio","description":"\u003cp\u003eAyalla Ruvio’s works delve into the intricate dynamics of \u003cem\u003econsumer behaviour\u003c\/em\u003e, offering insightful perspectives that bridge theory and real-world application. Her books are essential reading for those interested in understanding the psychological and social factors that influence purchasing decisions.\u003c\/p\u003e\n\n\u003cp\u003eRooted in academic rigour and practical relevance, Ruvio’s publications are a valuable resource in the field of \u003cstrong\u003eeducation and reference\u003c\/strong\u003e, catering especially to students and professionals looking to deepen their grasp of consumer markets in diverse contexts.\u003c\/p\u003e","products":[{"product_id":"consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.\u003c\/p\u003e\n\n\u003cp\u003eIt emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340696010988,"sku":"9781394328079","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b94f24963d324aa1773f21a812a88f37.jpg?v=1772191511"},{"product_id":"consumer-behavior-by-ayalla-ruvio-9781119912415","title":"Consumer Behavior","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eConsumer Behavior\u003c\/em\u003e, the authors deliver a cutting-edge examination of consumer behaviour, combining a thorough introduction to the subject with an overview of common and important consumer behaviours, contemporary social issues impacting consumer behaviour including social media, a global mindset of consumer behaviours, and the ethical aspects of consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eThe authors draw on extensive consumer behaviour research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003cem\u003eConsumer Behavior\u003c\/em\u003e is ideal for undergraduates, graduates, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eThe consumer buying process.\u003c\/li\u003e\n  \u003cli\u003eA thoroughgoing focus on global, ethical, and social media issues relevant to consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47462729253100,"sku":"9781119912415","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119912415-consumer-behavior.jpg?v=1775022489"}],"url":"https:\/\/bookhero.co.nz\/collections\/ayalla-ruvio.oembed","provider":"Book Hero","version":"1.0","type":"link"}