{"title":"Atila Ertas","description":"\u003cp\u003eAtila Ertas offers insightful works grounded in the principles of \u003cstrong\u003eengineering and technology\u003c\/strong\u003e. Readers can expect clear, methodical explorations that emphasise practical approaches and critical thinking within design and engineering processes.\u003c\/p\u003e\n\n\u003cp\u003eThese books serve as valuable resources for both students and professionals seeking to deepen their understanding of systematic design methods and technological innovation. Ertas’s writing balances technical detail with accessibility, making complex concepts approachable and useful.\u003c\/p\u003e","products":[{"product_id":"the-engineering-design-process-by-atila-ertas-9780471136996","title":"The Engineering Design Process","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book examines all techniques used in the thermal and materials sciences, fluid engineering and engineering mechanics to foster an understanding of the engineering design process from the recognition of a need and the definition of design objectives through product certification and manufacturing of a prototype.\u003c\/p\u003e\n\n\u003cp\u003eCoverage includes insight on how to manage a project, safety and environmental protection plus a unique chapter concerning ethics. Mini projects stress such topics as codes and specifications, economical design, statistical data analysis, simulation and modeling, creativity and innovation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47432897462508,"sku":"9780471136996","price":252.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780471136996.jpg?v=1774766192"}],"url":"https:\/\/bookhero.co.nz\/collections\/atila-ertas.oembed","provider":"Book Hero","version":"1.0","type":"link"}