{"title":"Associate Professor J. Andrew Petersen","description":"\u003cp\u003e\u003cstrong\u003eAssociate Professor J. Andrew Petersen\u003c\/strong\u003e offers insightful works focused on the dynamic field of marketing analytics. His books explore data-driven strategies and tools that empower professionals to make informed decisions within education and business contexts.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, practical guidance grounded in analytical methods, making complex concepts accessible without sacrificing depth. These titles serve as valuable resources for those seeking to enhance their understanding of marketing metrics and their real-world applications.\u003c\/p\u003e","products":[{"product_id":"marketing-analytics-by-associate-professor-j-andrew-petersen-9781352013191","title":"Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAll customers differ. All customers change. All competitors react. All resources are limited.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRobert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models, and methodologies.\u003c\/p\u003e\n\n\u003cp\u003eWhen should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?\u003c\/p\u003e\n\n\u003cp\u003eAs organizations prioritise digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilise marketing analytics to better understand your business and increase revenue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Analytics\u003c\/em\u003e will help you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn how to contextualise models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.\u003c\/li\u003e\n  \u003cli\u003eUnderstand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualise practical, jargon-free descriptions.\u003c\/li\u003e\n  \u003cli\u003eEmbark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub\/marketing-analytics.\u003c\/li\u003e\n  \u003cli\u003eTake a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAuthored by world-leading experts in marketing strategy, \u003cem\u003eMarketing Analytics\u003c\/em\u003e is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47461164384492,"sku":"9781352013191","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352013191-marketing-analytics.jpg?v=1774960317"}],"url":"https:\/\/bookhero.co.nz\/collections\/associate-professor-j-andrew-petersen.oembed","provider":"Book Hero","version":"1.0","type":"link"}