{"title":"Ashok Som","description":"\u003cp\u003eDiscover the insightful world of Ashok Som, a distinguished author renowned for his expertise in the fields of Business and Entrepreneurship. Ashok Som's works combine academic rigour with practical knowledge, making them essential reads for anyone interested in understanding the intricacies of the business landscape.\u003c\/p\u003e\n\n\u003cp\u003eOne of his acclaimed books, \u003cem\u003eThe Road to Luxury\u003c\/em\u003e, delves into the dynamic and ever-evolving luxury industry. This book provides a comprehensive look at the strategies and practices that drive luxury businesses to success, making it a valuable resource for entrepreneurs aiming to venture into this exclusive market.\u003c\/p\u003e\n\n\u003cp\u003eAshok Som's approachable writing style and thorough research provide readers with a clear and in-depth understanding of complex business concepts. Whether you are a seasoned entrepreneur or a budding business enthusiast, his books offer invaluable insights to guide your journey in the world of business.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our collection of Ashok Som's works to enhance your knowledge and take the next step in your entrepreneurial endeavours.\u003c\/p\u003e","products":[{"product_id":"the-road-to-luxury-by-ashok-som-9781119741312","title":"The Road to Luxury","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe thoroughly revised Second Edition of \u003cem\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/em\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also benefit from the inclusion of:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China.\u003c\/li\u003e\n  \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry.\u003c\/li\u003e\n  \u003cli\u003eLVMH's sponsoring of Viva Technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students in MBA programmes or taking degrees or courses in Luxury Brand Management, \u003cem\u003eThe Road to Luxury\u003c\/em\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855222624492,"sku":"9781119741312","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ca4686717d204bb73bb035e09eb69f65.jpg?v=1759279501"}],"url":"https:\/\/bookhero.co.nz\/collections\/ashok-som.oembed","provider":"Book Hero","version":"1.0","type":"link"}