{"title":"Arthur Asa Berger","description":"\u003cp\u003eArthur Asa Berger offers insightful works that explore the language and symbols of advertising, marketing, and culture. His books serve as essential guides for understanding complex concepts and theories through clear, accessible explanations.\u003c\/p\u003e\n\n\u003cp\u003eBlending \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e with practical perspectives on \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e, Berger's writings enrich readers seeking a deeper grasp of cultural narratives and industry jargon alike.\u003c\/p\u003e","products":[{"product_id":"dictionary-of-advertising-and-marketing-concepts-by-arthur-asa-berger-9781611329865","title":"Dictionary of Advertising and Marketing Concepts","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising\/marketing world and the ideas that underlie it.\u003c\/p\u003e\n\n\u003cp\u003eFor the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarises the key ideas of the most important cultural theorists introduced in advertising and marketing courses.\u003c\/p\u003e\n\n\u003cp\u003eFor everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDictionary of Advertising and Marketing Concepts\u003c\/em\u003e by Arthur Asa Berger is a useful resource for anyone looking to grasp the fundamentals of advertising and marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605593768172,"sku":"9781611329865","price":93.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781611329865-dictionary-of-advertising-and-marketing-concepts.jpg?v=1778133939"},{"product_id":"the-cultural-theorists-book-of-quotations-by-arthur-asa-berger-9781598745368","title":"The Cultural Theorist's Book of Quotations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory.\u003c\/p\u003e\n\n\u003cp\u003eThis compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that PowerPoint, or drop a few \u003cem\u003ebon mots\u003c\/em\u003e at a university reception. Organised by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distil cultural theory to its essence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607923081452,"sku":"9781598745368","price":93.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781598745368-the-cultural-theorist-s-book-of-quotations.jpg?v=1778179898"}],"url":"https:\/\/bookhero.co.nz\/collections\/arthur-asa-berger.oembed","provider":"Book Hero","version":"1.0","type":"link"}