{"title":"Arhlene A. Flowers","description":"\u003cp\u003e\u003cstrong\u003eArhlene A. Flowers\u003c\/strong\u003e specialises in insightful works that explore the evolving landscape of public relations and business communication. Her books offer readers practical guidance and a global perspective on crafting effective public relations strategies in today's interconnected world.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Flowers' writing combines clear explanations with real-world applications, making complex concepts accessible and relevant to contemporary entrepreneurship and corporate communication challenges.\u003c\/p\u003e","products":[{"product_id":"global-writing-for-public-relations-by-arhlene-a-flowers-9780415748841","title":"Global Writing for Public Relations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eGlobal Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide\u003c\/em\u003e provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach to writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGlobal Writing for Public Relations\u003c\/em\u003e offers the following features:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInsight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;\u003c\/li\u003e\n  \u003cli\u003eAn understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;\u003c\/li\u003e\n  \u003cli\u003eStrategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;\u003c\/li\u003e\n  \u003cli\u003eStorytelling skills that help writers craft compelling content;\u003c\/li\u003e\n  \u003cli\u003eReal-world global examples from diverse industries that illustrate creative solutions;\u003c\/li\u003e\n  \u003cli\u003eStep-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;\u003c\/li\u003e\n  \u003cli\u003eSelf-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and\u003c\/li\u003e\n  \u003cli\u003eSupplemental online resources for educators and students.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEnglish is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605953528044,"sku":"9780415748841","price":181.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415748841-global-writing-for-public-relations.jpg?v=1778142960"}],"url":"https:\/\/bookhero.co.nz\/collections\/arhlene-a-flowers.oembed","provider":"Book Hero","version":"1.0","type":"link"}