{"title":"Anuj Adhiya","description":"\u003cp\u003eWelcome to our collection dedicated to Anuj Adhiya, a thought leader in the realm of business and entrepreneurship. Known for his expertise in growth hacking, Anuj has made significant waves in the industry by demystifying complex strategies and offering practical insights to burgeoning entrepreneurs and business professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eGrowth Hacking For Dummies\u003c\/em\u003e, a book that combines accessible language with comprehensive strategies to help businesses achieve rapid and sustainable growth. Whether you're just starting or are looking to revamp your existing business strategies, this guide is invaluable. Anuj Adhiya distils years of experience into actionable steps that make growth an achievable goal for everyone.\u003c\/p\u003e\n\n\u003cp\u003eAnuj's writing is not just informative but also engaging, making challenging concepts digestible for readers of all backgrounds. By exploring his works, you're not just learning about growth hacking; you're gaining a mentor who leads you through the intricacies of modern business with clarity and purpose.\u003c\/p\u003e\n\n\u003cp\u003eDive into Anuj Adhiya's insights and transform the way you approach business growth today!\u003c\/p\u003e","products":[{"product_id":"growth-hacking-for-dummies-by-anuj-adhiya-9781119612131","title":"Growth Hacking For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHack your business growth the scientific way\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank, you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organisation—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift, sustainable growth you need to stay alive and beat the competition.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eGrowth Hacking For Dummies\u003c\/i\u003e provides a blueprint for building the machine from the ground up, whether you’re a fledgling organisation looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoup to nuts: get a full overview of the growth hacking process and tools.\u003c\/li\u003e\n  \u003cli\u003eAppliance of science: how to build and implement concept-testing models.\u003c\/li\u003e\n  \u003cli\u003eComing together: pick up best practices for building a cross-disciplinary team.\u003c\/li\u003e\n  \u003cli\u003eFollow the data: find out what your customers really want.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYou know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867465928940,"sku":"9781119612131","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17068373482586.jpg?v=1759708278"}],"url":"https:\/\/bookhero.co.nz\/collections\/anuj-adhiya.oembed","provider":"Book Hero","version":"1.0","type":"link"}