{"title":"Anthony Marshall","description":"\u003cp\u003eAnthony Marshall is a visionary author renowned for his insightful contributions to the Business \u0026amp; Entrepreneurship genre. His works, including the notable \u003cem\u003eThe ROI of Thought Leadership\u003c\/em\u003e, delve into the intricate dynamics of business strategy and innovation, offering readers a profound understanding of how thought leadership can drive organisational success.\u003c\/p\u003e\n\n\u003cp\u003eIn his books, Anthony Marshall expertly combines theory with practical insights, making them essential reads for both aspiring entrepreneurs and seasoned professionals. His engaging writing style, coupled with a deep understanding of contemporary business landscapes, equips readers with the tools needed to harness the power of innovative thinking and visionary leadership.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're seeking to enhance your strategic acumen or explore new business paradigms, Anthony Marshall’s collection provides a wealth of knowledge and inspiration. His thoughtful analysis and actionable strategies make these titles indispensable resources for anyone looking to make a significant impact in the business world.\u003c\/p\u003e","products":[{"product_id":"the-roi-of-thought-leadership-by-cindy-anderson-9781394308910","title":"The ROI of Thought Leadership","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe power of corporate thought leadership, finally quantified through expansive rigorous empirical research\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c\/em\u003e reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV). They surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as a “value calculator” that empowers every reader to assess the potential return for their specific organization.\u003c\/p\u003e\n\n\u003cp\u003eThis book reveals the surprising findings of the research and answers questions, such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow many people consume thought leadership and in what form?\u003c\/li\u003e\n  \u003cli\u003eHow many CEOs and executives say they have made a purchase decision?\u003c\/li\u003e\n  \u003cli\u003eHow much corporate spending is driven by thought leadership?\u003c\/li\u003e\n  \u003cli\u003eHow are organizations that produce thought leadership materials perceived and how are they rewarded?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c\/em\u003e is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855222657260,"sku":"9781394308910","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4f34ea29f73240ec1a13f5ed5f6a9c60.jpg?v=1759279497"}],"url":"https:\/\/bookhero.co.nz\/collections\/anthony-marshall.oembed","provider":"Book Hero","version":"1.0","type":"link"}