{"title":"Anne Miltenburg","description":"\u003cp\u003eExplore the transformative world of branding with the insightful works of Anne Miltenburg. As an accomplished author in the realms of \u003cem\u003eBusiness\u003c\/em\u003e and \u003cem\u003eEntrepreneurship\u003c\/em\u003e, Anne Miltenburg brings a unique perspective to the intricacies of brand development and change management.\u003c\/p\u003e\n\n\u003cp\u003eAnne's authoritative book, \u003cstrong\u003eBrand the Change\u003c\/strong\u003e, serves as a comprehensive guide for entrepreneurs, marketers, and change-makers looking to craft powerful and effective brands. With a focus on practical strategies and creative thinking, her work empowers readers to harness the transformative power of branding in today’s competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003eDive into Anne Miltenburg's collection to gain a deeper understanding of the art of branding, and discover how to make your business stand out in the crowd. Whether you’re launching a new venture or rejuvenating an existing brand, Anne’s work offers invaluable insights for all stages of brand evolution.\u003c\/p\u003e","products":[{"product_id":"brand-the-change-by-anne-miltenburg-9789063694784","title":"Brand the Change","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace change. \u003cem\u003eBrand\u003c\/em\u003e is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrand the Change\u003c\/em\u003e unpacks the entire brand-building process from strategy to implementation, with practical examples from inspiring, impact-driven brands. It offers tried and tested tools and exercises to build your own brand for change.\u003c\/p\u003e\n\n\u003cp\u003eFounders and practitioners open up their hard-earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.\u003c\/p\u003e\n\n\u003cp\u003eDo you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts, and hands of more people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.\u003c\/p\u003e\n\n\u003cp\u003eThis book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18 years of brand-building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change-making brands, and 7 guest essays from experts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719139545324,"sku":"9789063694784","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3194993485415.jpg?v=1754544643"}],"url":"https:\/\/bookhero.co.nz\/collections\/anne-miltenburg.oembed","provider":"Book Hero","version":"1.0","type":"link"}