{"title":"Anne Kong","description":"\u003cp\u003eAnne Kong's works offer insightful explorations into the art and science of visual merchandising and display. Her books provide practical guidance and theoretical frameworks for creating compelling retail environments that engage consumers and enhance brand presentation.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, her publications blend educational rigour with accessible language, making complex concepts in retail design and marketing understandable and applicable.\u003c\/p\u003e","products":[{"product_id":"visual-merchandising-and-display-by-martin-m-pegler-9781501315367","title":"Visual Merchandising and Display","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eVisual Merchandising and Display, Seventh Edition\u003c\/i\u003e, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called \u003ci\u003eTools for Getting the Job\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eNew to this Edition:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains six new case studies and extensively revised and updated images\u003c\/li\u003e\n  \u003cli\u003eNew section \u003ci\u003eTools for Getting the Job\u003c\/i\u003e in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio\u003c\/li\u003e\n  \u003cli\u003eUpdated and new \u003ci\u003eGo Green\u003c\/i\u003e boxes discuss current topics in sustainability and visual merchandising\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eVisual Merchandising and Display\u003c\/i\u003e STUDIO\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eStudy smarter\u003c\/b\u003e with self-quizzes featuring scored results and personalized study tips\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eReview concepts\u003c\/b\u003e with flashcards of terms and definitions\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eWatch videos\u003c\/b\u003e that bring chapter concepts to life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eInstructor Resources\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom\u003c\/li\u003e\n  \u003cli\u003ePowerPoint® presentations include images from the book and provide a framework for lecture and discussion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601230577900,"sku":"9781501315367","price":209.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781501315367-visual-merchandising-and-display.jpg?v=1777996097"}],"url":"https:\/\/bookhero.co.nz\/collections\/anne-kong.oembed","provider":"Book Hero","version":"1.0","type":"link"}