{"title":"Anna Kennedy","description":"\u003cp\u003eWelcome to the captivating world of \u003cem\u003eAnna Kennedy\u003c\/em\u003e! Known for her insightful and accessible works on business and entrepreneurship, Anna Kennedy has established herself as a renowned author in the field of business development. Her books are perfect for both budding entrepreneurs and seasoned business professionals looking to expand their knowledge and refine their strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong her popular works, \u003cstrong\u003eBusiness Development For Dummies\u003c\/strong\u003e stands out as a comprehensive guide to navigating the complexities of business growth. With a straightforward approach and engaging writing style, Kennedy breaks down intricate concepts into digestible pieces, making it easier for anyone to grasp the essentials of business success.\u003c\/p\u003e\n\n\u003cp\u003eAnna Kennedy's expertise centres around empowering individuals and businesses to reach their full potential. Her contributions to the genre of Business \u0026amp; Entrepreneurship have been invaluable, providing practical advice and innovative strategies that inspire readers to take confident steps towards their goals.\u003c\/p\u003e\n\n\u003cp\u003eDive into Anna Kennedy's collection and discover the tools and insights you need to unlock your business's potential and carve out a path to success. Whether you're starting from scratch or looking to take your enterprise to new heights, her books offer invaluable guidance every step of the way.\u003c\/p\u003e","products":[{"product_id":"business-development-for-dummies-by-anna-kennedy-9781118962718","title":"Business Development For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGrowing a small business requires more than just sales.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to the customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e\n\n\u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business into an overarching strategy that continually works toward growth. \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e provides a model and teaches you what you need to know to make it work for your business.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLearn the core concepts of business development and how it differs from sales.\u003c\/li\u003e\n\u003cli\u003eBuild a practical, step-by-step business development strategy.\u003c\/li\u003e\n\u003cli\u003eIncorporate marketing, sales, and customer management into general planning.\u003c\/li\u003e\n\u003cli\u003eDevelop and implement a growth-enhancing partnership strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth and make it stick – \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e shows you how.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854189285612,"sku":"9781118962718","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10574243482586.jpg?v=1759236294"}],"url":"https:\/\/bookhero.co.nz\/collections\/anna-kennedy.oembed","provider":"Book Hero","version":"1.0","type":"link"}