{"title":"Ann Handley","description":"\u003cp\u003eWelcome to our collection of works by \u003cem\u003eAnn Handley\u003c\/em\u003e, a pioneer in the world of marketing and content creation. Ann Handley is an acclaimed author and speaker, renowned for her expertise in digital marketing and the art of engaging storytelling.\u003c\/p\u003e\n\n\u003cp\u003eWithin this category, you’ll find essential reads for anyone in the Business \u0026amp; Entrepreneurship sectors. Her books, such as \u003cstrong\u003eContent Rules\u003c\/strong\u003e and \u003cstrong\u003eEverybody Writes\u003c\/strong\u003e, offer invaluable insights into crafting compelling content and building a strong brand presence in the digital age.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur, a seasoned marketer, or simply curious about the world of content creation, Ann Handley’s books are filled with practical advice, strategic frameworks, and real-world examples to inspire and guide you. Dive into her works to transform the way you communicate and connect with your audience.\u003c\/p\u003e","products":[{"product_id":"content-rules-by-ann-handley-9781119447443","title":"Content Rules","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a voice, including organisations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs, wants, or desires.\u003c\/p\u003e\n\n\u003cp\u003eYeah, yeah... so you know all that. But \u003ci\u003ehow\u003c\/i\u003e can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? The second edition of \u003ci\u003eContent Rules\u003c\/i\u003e is a how-to book on both the art and science of developing marketing content that people care about, interwoven with case studies of companies that are successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.\u003c\/p\u003e\n\n\u003cp\u003eBusiness owners and marketers who read this book will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe art of storytelling and the science of journalism.\u003c\/li\u003e\n    \u003cli\u003eWhat it means to be a publisher and why what you publish is the cornerstone of your marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others.\u003c\/li\u003e\n    \u003cli\u003eHow to leverage social media and social tools to get your content and ideas distributed as widely as possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46790033604844,"sku":"9781119447443","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15421493482586.jpg?v=1756964035"},{"product_id":"everybody-writes-by-ann-handley-9781119854166","title":"Everybody Writes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, marketer and author Ann Handley improves on her \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling book that’s helped hundreds of thousands become better, more confident writers.\u003c\/p\u003e\n\n\u003cp\u003eIn this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition also includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAll-new examples, tools, resources\u003c\/li\u003e\n    \u003cli\u003eUpdated step-by-step writing framework\u003c\/li\u003e\n    \u003cli\u003eAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)\u003c\/li\u003e\n    \u003cli\u003eThe same witty and practical how-to approach\u003c\/li\u003e\n    \u003cli\u003eHow to attract and retain customers with stellar online communication\u003c\/li\u003e\n    \u003cli\u003eHow to choose your words well, sparingly, and with honest empathy for your customers\u003c\/li\u003e\n    \u003cli\u003eBest practices and ideas for crafting credible, trustworthy content\u003c\/li\u003e\n    \u003cli\u003e“Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write\u003c\/li\u003e\n    \u003cli\u003eInspiration. Confidence. Fun.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn this book, you’ll discover:\u003c\/p\u003e\n\n\u003cp\u003eContent marketing has evolved. Yet writing matters more than ever.\u003c\/p\u003e\n\n\u003cp\u003eIn this new edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854509461740,"sku":"9781119854166","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119854166.jpg?v=1759244780"}],"url":"https:\/\/bookhero.co.nz\/collections\/ann-handley.oembed","provider":"Book Hero","version":"1.0","type":"link"}