{"title":"Anirudh Acharya","description":"\u003cp\u003eExplore the thought-provoking works of \u003cem\u003eAnirudh Acharya\u003c\/em\u003e, a visionary author at the forefront of the Business \u0026amp; Entrepreneurship genre. Known for his insightful analysis and innovative perspectives, Anirudh Acharya's books offer a deep dive into the dynamic intersection of technology and business.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eneuroAI\u003c\/em\u003e, delves into the transformative impact of artificial intelligence on business processes and entrepreneurship. This book is a must-read for anyone keen on understanding how AI is reshaping industries and creating new opportunities for entrepreneurs worldwide.\u003c\/p\u003e\n\n\u003cp\u003eAcharya's writing is both accessible and engaging, making complex concepts easy to grasp for readers of all backgrounds. Whether you're a seasoned entrepreneur, a tech enthusiast, or just beginning your journey in business, Anirudh Acharya's collection provides invaluable insights and practical advice for navigating today's ever-evolving business landscape.\u003c\/p\u003e","products":[{"product_id":"neuroai-by-a-k-pradeep-9781394261963","title":"neuroAI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIt is the most powerful revolution of this century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNeuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavours to fragrances, and much more. Simply by blending cutting-edge neuroscience with bleeding-edge GenAi, it puts humanity back at the centre of GenAi.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eneuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi\u003c\/em\u003e is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eneuroAi\u003c\/em\u003e combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behaviour: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash \u003cem\u003eneuroAi\u003c\/em\u003e at scale in the enterprise. The focus is on “Top Line Growth”—building and growing revenues while exciting and winning consumers.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, \u003cem\u003eneuroAi\u003c\/em\u003e features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, \u003cem\u003eThe Buying Brain,\u003c\/em\u003e broke new ground by bringing neuroscience into marketing. \u003cem\u003eneuroAi\u003c\/em\u003e continues this innovative journey even farther now by combining advanced neuroscience with GenAi.\u003c\/p\u003e\n\n\u003cp\u003eThe book explores key topics including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses\u003c\/li\u003e\n    \u003cli\u003eKey learnings from teen brains, boomer brains, mummy brains, and middle-aged brains that GenAi must be aware of\u003c\/li\u003e\n    \u003cli\u003eActivating desireGPT, the brain's desire framework, to strongly drive purchase intent and brand loyalty\u003c\/li\u003e\n    \u003cli\u003eHow TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAi to writing scripts and dialogues\u003c\/li\u003e\n    \u003cli\u003eCreating fragrances and flavours using \u003cem\u003eneuroAi\u003c\/em\u003e\n\u003c\/li\u003e\n    \u003cli\u003eHow a wide range of consumer product categories worldwide apply neuroscience-powered GenAi to foster innovation, spur sales, and build brands\u003c\/li\u003e\n    \u003cli\u003eBuilding scalable capability in \u003cem\u003eneuroAi\u003c\/em\u003e within the enterprise\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003cem\u003eneuroAi\u003c\/em\u003e serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706561260,"sku":"9781394261963","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394261963.jpg?v=1759252501"}],"url":"https:\/\/bookhero.co.nz\/collections\/anirudh-acharya.oembed","provider":"Book Hero","version":"1.0","type":"link"}