{"title":"Angie Hendershot","description":"\u003cp\u003e\u003cstrong\u003eAngie Hendershot\u003c\/strong\u003e offers insightful guidance on mastering the art of professional communication and strategic writing. Her works delve into effective writing techniques tailored for business environments, helping readers sharpen their skills to convey ideas with clarity and impact.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for entrepreneurs and business professionals alike, her books provide practical advice on crafting messages that resonate, making complex concepts accessible and actionable. Explore her collection to enhance your writing and elevate your business communication.\u003c\/p\u003e","products":[{"product_id":"strategic-writing-by-charles-marsh-9781032461052","title":"Strategic Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features new and more diverse examples; additional references on legal and ethical guidance, technical tools, and other resources used by practising professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video, and user-generated content, as well as evolutions in mobile marketing and other emerging platforms.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eStrategic Writing, Sixth Edition\u003c\/i\u003e is an essential textbook for undergraduate courses in public relations, advertising, and strategic communication writing, particularly those that take a multidisciplinary approach.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates, and online articles demonstrating strategic writing in practice. Please visit \u003ca href=\"http:\/\/www.routledge.com\/cw\/hendershot\"\u003ewww.routledge.com\/cw\/hendershot\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607824482540,"sku":"9781032461052","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4b2390e246b23723c63a23cdb4a33430.jpg?v=1778187562"},{"product_id":"strategic-writing-by-charles-marsh-9781032461069","title":"Strategic Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools, and other resources used by practising professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video, and user-generated content as well as evolutions in mobile marketing and other emerging platforms.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eStrategic Writing, Sixth Edition\u003c\/i\u003e is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates, and online articles demonstrating strategic writing in practice. Please visit www.routledge.com\/cw\/hendershot.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607824646380,"sku":"9781032461069","price":207.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781032461069-strategic-writing.jpg?v=1778174921"}],"url":"https:\/\/bookhero.co.nz\/collections\/angie-hendershot.oembed","provider":"Book Hero","version":"1.0","type":"link"}