{"title":"Andy Maslen","description":"\u003cp\u003eAndy Maslen's works offer practical insights into the art of effective communication within the business world. His books focus on crafting compelling copy that drives results, blending clear guidance with real-world examples.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a blend of strategy and creativity, making complex marketing concepts accessible and actionable. Maslen’s writing is ideal for anyone looking to enhance their persuasive skills in copywriting and business communications.\u003c\/p\u003e","products":[{"product_id":"persuasive-copywriting-by-andy-maslen-9780749483661","title":"Persuasive Copywriting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnhance your copywriting skills\u003c\/strong\u003e with psychology-driven techniques to create standout copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential for every marketing or creative professional's bookshelf.\u003c\/p\u003e\n\n\u003cp\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell standout copy in a cluttered marketplace.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePractical advice to measure and benchmark effective copy\u003c\/li\u003e\n  \u003cli\u003eGuidance on creating and critiquing briefs\u003c\/li\u003e\n  \u003cli\u003eNew chapters on how to weave copywriting skills into the wider industry\u003c\/li\u003e\n  \u003cli\u003eStorytelling and content marketing\u003c\/li\u003e\n  \u003cli\u003eThe impact of evolving channels like mobile and social media\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePractical, inspiring and extremely digestible, \u003cem\u003ePersuasive Copywriting\u003c\/em\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":47432876294380,"sku":"9780749483661","price":115.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749483661.jpg?v=1774766229"}],"url":"https:\/\/bookhero.co.nz\/collections\/andy-maslen.oembed","provider":"Book Hero","version":"1.0","type":"link"}