{"title":"Andrew P. Pohlmann","description":"\u003cp\u003eAndrew P. Pohlmann is an esteemed author whose works delve into the intricate world of business and entrepreneurship, with a particular emphasis on the innovative field of neuromarketing. His insightful guidance makes complex concepts accessible, transforming the way readers comprehend consumer behaviour and marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e, a comprehensive guide that demystifies the science of marketing and its psychological underpinnings. This book is perfect for both budding entrepreneurs and seasoned marketers looking to tap into the subconscious actions of consumers to enhance their business strategies.\u003c\/p\u003e\n\n\u003cp\u003ePohlmann's contributions are invaluable resources for anyone interested in understanding the subtle influences that drive consumer decisions. His clear and engaging writing style ensures that his books are not only educational but also an enjoyable reading experience. Explore his collection today to empower your marketing approach with cutting-edge insights.\u003c\/p\u003e","products":[{"product_id":"neuromarketing-for-dummies-by-stephen-j-genco-9781118518588","title":"Neuromarketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to use neuromarketing and understand the science behind it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.\u003c\/p\u003e\n\n\u003cp\u003eTopics include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow neuromarketing works\u003c\/li\u003e\n  \u003cli\u003eInsights from the latest neuromarketing research\u003c\/li\u003e\n  \u003cli\u003eHow to apply neuromarketing strategies to any level of advertising or marketing, on any budget\u003c\/li\u003e\n  \u003cli\u003ePractical techniques to help your customers develop bonds with your products and services\u003c\/li\u003e\n  \u003cli\u003eThe ethics of neuromarketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706823404,"sku":"9781118518588","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118518588.jpg?v=1759252533"}],"url":"https:\/\/bookhero.co.nz\/collections\/andrew-p-pohlmann.oembed","provider":"Book Hero","version":"1.0","type":"link"}