{"title":"Andrew Hough","description":"\u003cp\u003e\u003cstrong\u003eAndrew Hough\u003c\/strong\u003e offers insightful guidance for professionals seeking to excel in sales and account management. His works delve into practical strategies designed to enhance performance and drive business growth within competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, actionable advice tailored for sales teams and key account managers, blending contemporary business principles with real-world applications. His books serve as valuable resources for those aiming to sharpen their strategic approach and leadership skills in the commercial arena.\u003c\/p\u003e","products":[{"product_id":"the-high-performing-key-account-manager-by-dr-javier-marcos-9781398620308","title":"The High-Performing Key Account Manager","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eExplore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable. \u003ci\u003eThe High-Performing Key Account Manager\u003c\/i\u003e demonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers, and how to foster value-based sales solutions.\u003c\/p\u003e\n\n\u003cp\u003eThis book also establishes what organisational support they require in order to create the right conditions for high-performance account management, including guidance on how to lead and influence, build teams, and enhance cross-functional collaboration.\u003c\/p\u003e\n\n\u003cp\u003eWith real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group, and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalise on emerging opportunities, and enable key account managers to perform at the highest level.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855005405420,"sku":"9781398620308","price":70.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3ef405d770d20f363697a0755b8040ec.jpg?v=1759262669"},{"product_id":"ai-strategy-for-sales-teams-by-richard-brooks-9781398628458","title":"AI Strategy for Sales Teams","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAI Strategy for Sales Teams\u003c\/em\u003e by \u003cstrong\u003eAndy Hough\u003c\/strong\u003e, \u003cstrong\u003eRichard Vincent\u003c\/strong\u003e, and \u003cstrong\u003eRichard Brooks\u003c\/strong\u003e is a practical guide for mid-career sales professionals, managers, and consultants who want to strengthen credibility, apply proven frameworks, and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on real-world examples from technology companies, professional services firms, and global enterprises, this book equips you to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eApply AI tools to prepare insightful questions and optimize prospecting\u003c\/li\u003e\n    \u003cli\u003eDevelop data-driven insights that enhance, not replace, human intuition\u003c\/li\u003e\n    \u003cli\u003eImplement ethical negotiation strategies supported by AI at scale\u003c\/li\u003e\n    \u003cli\u003eBuild credibility through personalized, customer-centred engagement\u003c\/li\u003e\n    \u003cli\u003eApply frameworks that integrate technology with consultative selling models\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith detailed chapters and actionable tools, \u003cem\u003eAI Strategy for Sales Teams\u003c\/em\u003e helps you harness AI innovations to elevate performance, strengthen customer relationships, and advance your career in an evolving sales environment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include:\u003c\/em\u003e\u003c\/strong\u003e \u003cem\u003esales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650528788716,"sku":"9781398628458","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398628458-ai-strategy-for-sales-teams.jpg?v=1779325375"}],"url":"https:\/\/bookhero.co.nz\/collections\/andrew-hough.oembed","provider":"Book Hero","version":"1.0","type":"link"}