{"title":"Andrew Crecelius","description":"\u003cp\u003e\u003cstrong\u003eAndrew Crecelius\u003c\/strong\u003e offers insightful texts that delve into the principles and practices of marketing. His works provide clear explanations aimed at both students and professionals seeking to understand the strategies that drive successful business communication and brand development.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category, Crecelius's books combine theoretical frameworks with practical examples, making them valuable resources for readers who want to deepen their knowledge of marketing concepts and their application in real-world scenarios.\u003c\/p\u003e","products":[{"product_id":"marketing-by-robert-w-palmatier-9781350327894","title":"Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn introduction to marketing theory and practice based around Palmatier’s acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePalmatier’s four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook dives headfirst into marketing controversies. Unique learning features, \u003cem\u003eMarketing Fail\u003c\/em\u003e and \u003cem\u003eShades of Grey\u003c\/em\u003e, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect textbook for introductory modules on the essentials of marketing, \u003cem\u003eMarketing: Based on First Principles\u003c\/em\u003e provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with the diverse and complex problems of marketing today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47425387856108,"sku":"9781350327894","price":98.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350327894.jpg?v=1774768186"}],"url":"https:\/\/bookhero.co.nz\/collections\/andrew-crecelius.oembed","provider":"Book Hero","version":"1.0","type":"link"}