{"title":"Andreas Walmsley","description":"\u003cp\u003eAndreas Walmsley’s works offer insightful exploration into the world of tourism and entrepreneurship, blending practical guidance with academic analysis. His books provide valuable perspectives on how businesses can thrive within the dynamic landscape of tourism, making them essential reading for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Walmsley’s writing combines clarity with depth, helping readers understand complex concepts while inspiring innovative approaches. Whether you seek to broaden your knowledge or develop effective strategies, this collection supports your journey into the business of tourism.\u003c\/p\u003e","products":[{"product_id":"entrepreneurship-in-tourism-by-andreas-walmsley-9781138048775","title":"Entrepreneurship in Tourism","description":"\u003cp\u003eThe development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.\u003c\/p\u003e\u003cp\u003eThis is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.\u003c\/p\u003e\u003cp\u003eFeaturing learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932149334252,"sku":"9781138048775","price":98.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138048775-entrepreneurship-in-tourism.jpg?v=1783854771"}],"url":"https:\/\/bookhero.co.nz\/collections\/andreas-walmsley.oembed","provider":"Book Hero","version":"1.0","type":"link"}