{"title":"Andreas Kaplan","description":"\u003cp\u003eAndreas Kaplan explores the dynamic landscape of business and entrepreneurship, focusing on how digital innovation reshapes markets and organisations. His work delves into the implications of emerging technologies like virtual reality and their role in transforming business strategies.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect insightful analysis that bridges theory and practice, offering a forward-looking perspective on the evolving digital universe within the corporate world. Kaplan's books are essential for those interested in understanding the future of business in a connected, virtual age.\u003c\/p\u003e","products":[{"product_id":"the-virtual-universe-by-andreas-kaplan-9780231217682","title":"The Virtual Universe","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWill we one day inhabit virtual worlds? From the buzz around Second Life in the early 2000s to Mark Zuckerberg's much-hyped quest for the metaverse, there seems to be a clear pattern. After being touted as revolutionary, virtual worlds fail to meet expectations and fade into obscurity. Yet the dream of an immersive, independent, and interconnected virtual social universe still has the potential to transform the economy, reshape society, and profoundly affect the future of humanity.\u003c\/p\u003e\n\n\u003cp\u003eThis book contends that despite shifting trends, the virtual universe remains crucial to the technology of tomorrow—and might arrive sooner than we think. Through vivid examples and detailed case studies, Andreas Kaplan, a pioneering researcher of virtual worlds since the early 2000s, provides a comprehensive examination of the metaverse and its far-reaching implications.\u003c\/p\u003e\n\n\u003cp\u003eHe delves into key technologies such as artificial intelligence, blockchain, and extended reality and discusses ethical issues around privacy, identity, and governance. Kaplan examines business models, digital ownership, and corporate strategies alongside applications spanning marketing, research and development, human resources, and supply chain management.\u003c\/p\u003e\n\n\u003cp\u003eThe book concludes by contrasting potential futures, from utopian promise (the Petaverse) to dystopian peril (the Metaworse) and everything in between. Written in an engaging, reader-friendly style, \u003cem\u003eThe Virtual Universe\u003c\/em\u003e goes beyond the hype—and the doubting—to uncover the true potential of the metaverse.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47647744622828,"sku":"9780231217682","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/512702d2bda3f4e0875fd60f80ea2da2.jpg?v=1779234255"}],"url":"https:\/\/bookhero.co.nz\/collections\/andreas-kaplan.oembed","provider":"Book Hero","version":"1.0","type":"link"}