{"title":"Anders Sorman-Nilsson","description":"\u003cp\u003eWelcome to the Anders Sorman-Nilsson collection, where forward-thinking meets actionable insights in the dynamic world of business and entrepreneurship. Anders Sorman-Nilsson is a globally recognised futurist and innovation strategist known for his expertise in helping organisations thrive in a rapidly evolving digital landscape.\u003c\/p\u003e\n\n\u003cp\u003eHis bestselling books, such as \u003cem\u003eDigilogue\u003c\/em\u003e and \u003cem\u003eSeamless\u003c\/em\u003e, explore the fascinating intersection of analogue and digital realms, offering readers practical strategies to successfully navigate change and seize new opportunities. Sorman-Nilsson's engaging writing style and thought-provoking ideas make his work essential reading for anyone looking to future-proof their business and innovate with confidence.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur, a business executive, or a forward-thinking professional, this collection provides invaluable insights into staying competitive and relevant in today’s fast-paced business world. Explore Anders Sorman-Nilsson's books to embark on your journey towards digital transformation and seamless integration of traditional and modern business practices.\u003c\/p\u003e","products":[{"product_id":"digilogue-by-anders-sorman-nilsson-9781118641385","title":"Digilogue","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.\u003c\/p\u003e\n\n\u003cp\u003eAnything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books, and multiplex movie theatres, for example).\u003c\/p\u003e\n\n\u003cp\u003eIn your rush to embrace your customers' digital mind, are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?\u003c\/p\u003e\n\n\u003cp\u003eThe answer, according to internationally acclaimed futurist, Anders Sorman-Nilsson, is \u003cem\u003eDigilogue\u003c\/em\u003e—the translational sweet-spot, the convergence of the digital and the analogue.\u003c\/p\u003e\n\n\u003cp\u003eA book that will revolutionise how you do business in a digital world, \u003cem\u003eDigilogue\u003c\/em\u003e provides powerful insights, strategies, and tools to help you provide value to digital minds while connecting with analogue hearts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854450020588,"sku":"9781118641385","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e9b3c3ad88ed9005fa0e3ab95edbb00c.jpg?v=1759270007"},{"product_id":"seamless-by-anders-sorman-nilsson-9780730332855","title":"Seamless","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAchieve brand success with smarter change management and seamless transformation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSeamless\u003c\/em\u003e is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey.\u003c\/p\u003e\n\n\u003cp\u003eAnders Sorman-Nilsson, futurist and author of \u003cem\u003eDigilogue\u003c\/em\u003e (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of \u003cem\u003eDigilogue\u003c\/em\u003e ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start-up thinking versus a heritage (and family) business legacy, and why there has never been a better time to implement seamless technologies in your business.\u003c\/p\u003e\n\n\u003cp\u003eThe future doesn't unfold neatly—in fact, it's often a disruptive slap in the face. \u003cem\u003eSeamless\u003c\/em\u003e is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesign away the friction with transformative customer experiences\u003c\/li\u003e\n  \u003cli\u003eWeave disparate channels and parts of a brand together into a seamless whole\u003c\/li\u003e\n  \u003cli\u003eTake an integrative, rather than additive, approach to communications\u003c\/li\u003e\n  \u003cli\u003eAchieve the highest level of customer intimacy, the key to customer loyalty\u003c\/li\u003e\n  \u003cli\u003eDrive seamless change inside your organisation by designing journeys of constant adaptation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCommunication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure, and wholeheartedly gather all your stakeholders around it. \u003cem\u003eSeamless\u003c\/em\u003e shows you how to remove the scar tissue, reveal your brand's fresh edge, and meet the future curious, agile, and open-minded.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854823149804,"sku":"9780730332855","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2df7e54635915bf8bb158483f0f3ce8b.jpg?v=1759264396"}],"url":"https:\/\/bookhero.co.nz\/collections\/anders-sorman-nilsson.oembed","provider":"Book Hero","version":"1.0","type":"link"}